Go Global! Assistive Devices for Elders and Disabled Persons [ ]

Description of Product to be Exported  Assistive Devices for Elders and Disabled Persons –Devices facilitative of activities of daily living –Device to improve mobility

Characteristics of Target Market  Market-oriented economy  Major player in global market  World’s largest population  GDP (PPP): trillion (CIA Fact Book,2009)

Basic Need Potential  With 149 millions senior citizens  May increase to 400 million by 2050  Increasing capacity to purchase device –Improve mobility  Increased government support to seniors

Exchange Rate Trends  Current exchange rate –1CNY = USD –1 USD = CNY

Import Restrictions  Restricted products –Security and environment hazard –Specified commodities  Import duties elimination on needed products –Health products and services

Price Controls  NDRC  Taxes  Exportation costs  Import duties Graphic source:

Government &Public Attitude on Buying American Products  Major import-export US partner  US consumption of US products increasing Graphic source:

Competitors  Large and small scale competitors –Other US-based companies –Asian companies

Business Attitudes & Etiquettes  ‘Guanxi’ Connections/relationship  Mient-zu (concept of face)  Confucian hierarchy concept  Looking at ground when greeting (World Business Culture.com. n.d.)

Business Etiquettes  Greetings  Giving gifts  Dining  Business meetings  Business cards

Languages  Mandarin Chinese, Cantonese  Sino-Tibetan language family  Variety of unintelligible language  English  Non-verbal or sign language

Education  School life expectance: 11 years  Expenditure: 1.9 of GDP  Literacy rate: 90.9(CIA, 2009) –95% -male –86.5% - female

Export Marketing Strategies  Local agent  Subsidiaries  Promotion strategies –Internet, TV, prints, media ads  Trade shows participation

Conclusion  China markets with good potentials –Presumable more needs of assistive device  Recommend to enter Chinese markets!

References Assistive Devices Key. (n.d.). Give the gift of independent living. Retrieved January 9, 2009, from CIA. (2009). China. Retrieved January 12, 2009, from Georgia.org. (2009). Doing business in China. Retrieved December 9, 2009, from trade_DoingBiz_China.pdf Gershenhorn, A. (2008). Global-preneuring. Retrieved December 9, 2009, from Kwintessential. (n.d.). China: language, culture, and etiquette. Rtrieved January 10, 2009, from etiquette/china-country-profile.html Miniwatts Marketing Group. (2009). The world population and the top ten countries with the highest population. Retrieved December 08, 2009, from Internet World Stats Website: NDRC. (n.d.). Brief introduction of the NDRC. Retrieved December 9, 2009, from US Commercial Service. (2009). Health Product and Services. “Doing business in China”. Retrieved December 9, 2009, from World Business Culture. (n.d.). China. Retrieved January 11, 2009, from