1 05/05/08 iSa – intelligent Speech assistant CS 410 Blue Team Brad Travalgio Dominic Eldridge Mark Mahn Matthew Salyer Scott Seto Scott Wood CS410 Blue Team

iSa Communication is difficult when speech is misunderstood. 2 CS410 Blue Team 2 05/05/08 CS410 Blue Team

Who may need iSa? 49,000,000 Americans have a speech disorder The largest population of challenged Americans Office of Official Publications, Texas Tech University /05/08 CS410 Blue Team

Causes Causes include: Stroke Head Trauma Cerebral Palsy Hearing Loss Psychological Trauma Ear Infection /05/08 CS410 Blue Team

Social Participation From University of San Francisco Disability Statistics Center Is the Status of People with Disabilities Improving? 5 05/05/08 CS410 Blue Team

March 6, 2008CS410 Blue Team6 Effects Those affected by speech disorders suffer negative social effects when they are unable to: Express feelings Obtain quality employment 6 Health and safety are at risk when they are unable to: Indicate an emergency Communicate their condition and needs to others In addition, the effects of speech disorders may lead to decreased self-esteem. 6 05/05/08 CS410 Blue Team

iSa in action (1) When you can't be understood iTech with iSa installed (2) Use iSa to choose phrases or words (3)Let iSa be your voice /05/08 CS410 Blue Team

iSa MFCD Internet Components PC Components iSa Components /05/08 CS410 Blue Team

Component Interaction Internet Components Computer Components iSa Components /05/08 CS410 Blue Team

Internet Components Theme iSa Server DB iTunes Internet 10 05/05/08 CS410 Blue Team

Computer Components PCDB Theme Custom Theme 11 05/05/08 CS410 Blue Team

iSa Components Input: iTech Typed Output: Text Prediction Voice Synthesis iSa DB Custom Theme Theme 12 05/05/08 CS410 Blue Team

MFCD 13 05/05/08 CS410 Blue Team

MFCD Prototype 14 05/05/08 CS410 Blue Team

Rapid Prototype And now for an example with Matthew Salyer 15 05/05/08 CS410 Blue Team

Goals Develop a Portable Speech Assistant Provide User-Friendly Augmentations Allow Customization (i.e. Shorthand, Themes)‏ Test the Solution Market the Solution 16 05/05/08 CS410 Blue Team

Phase 0 Conception  Develop Project Team  Define Problem Planning  Determine Roles  Plan Website  Initial Research (Design,Marketing,Competition,Risks)‏ 17 05/05/08 CS410 Blue Team

Phase 0 Feasibility Presentation  Planning  Design  Technical Documentation  Management Plan  Marketing Plan  Funding Plan  Staffing Plan 18 05/05/08 CS410 Blue Team

Phase 0 Documentation Continued  Evaluation Plan  Risk Plan  Resource Plan  Prototype Design Plan Milestones SBIR Phase 1 Proposal 19 05/05/08 CS410 Blue Team

Phase 0 Org Chart 20 05/05/08 CS410 Blue Team

Phase 1 Planning  Develop project team  Define communication methods Requirements  GUI requirements  Database requirements  Engine requirements 21 05/05/08 CS410 Blue Team

Phase 1 Set-up  Development Environment Design  Prototype Development  Prototype Testing SBIR Phase 2 Proposal 22 05/05/08 CS410 Blue Team

Phase 1 Org Chart 23 05/05/08 CS410 Blue Team

Phase 2 Develop Project Team Planning  Communication  Functional Level Requirements Requirements  Documentation  Design 24 05/05/08 CS410 Blue Team

Phase 2 Set-up  Development Environment  Servers Design  GUI screens  Database  Engine 25 05/05/08 CS410 Blue Team

Phase 2 Development Testing User documentation First release for public 26 05/05/08 CS410 Blue Team

Phase 2 Org Chart 27 05/05/08 CS410 Blue Team

Phase 3 Develop Project Team Hire new Personnel Set-up  Workstations  Phones Website Advertising  Beta Testing  Contact local schools Product Refinement 28 05/05/08 CS410 Blue Team

Phase 3 Org Chart 29 05/05/08 CS410 Blue Team

Management Plan Management Plan Marketing Plan Funding Plan Staffing Plan Evaluation Plan Risk Management Plan Resource Plan 30 05/05/08 CS410 Blue Team

Evaluation Plan Time - Measured against baseline Project Plan Cost - Measured against budget plan by phase Scope - Measured against requirement document Quality - Measured by customer purchase rate and satisfaction 31 05/05/08 CS410 Blue Team

Evaluation Phases 32 05/05/08 CS410 Blue Team Phase 0  Idea developed  Project website developed  Funding secured Phase 1  Prototype design  Working prototype  Initial customer demonstration

Evaluation Phases Phase 2  Product design  Software module development  Software module testing  Integration testing  Finished product Phase 3  Marketing plan developed  Product released  First sale completed  Successful marketing  New contracts acquired 33 05/05/08 CS410 Blue Team

Funding Plan Department of Health and Human Services Phase I: $100,000 Phase II: $225,000 award from the “Innovation Research Grant to Promote the Health of People with Disabilities” 34 05/05/08 CS410 Blue Team

Funding Plan 35 05/05/08 CS410 Blue Team iFund Initiative Phase I: $ 1,500 Phase II:$ 27,000 Venture Capitalist Phase III: $390,000

Phase 1 Budget Hardware Resources ProductQuantityCost Per UnitTotal DELL PowerEdge SC14301$729 25' CAT6 Network Cable1$25 Total:$ /05/08 CS410 Blue Team Personnel Resources TitleHourly RateYearly RateTotal40% Overhead Financial Specialist$20$41,600$10,720$15,008 Marketing Specialist$20$41,600$10,720$15,008 Product Manager$20$41,600$5,200$7,280 Project Manager$25$52,000$13,400$18,760 Risk Specialist$20$41,600$10,720$15,008 Software Specialist$20$41,600$7,980$11,172 Technical Specialist$20$41,600$5,200$7,280 Webmaster$20$41,600$7,980$11,172 Total:$100,688

Phase 2 Budget Hardware Resources ProductQuantityCost Per UnitTotal DELL PowerEdge 2950 III10$1,299$12,990 Macintosh Workstation1$1,300 Windows Workstation1$1,300 Linux Workstation1$1,300 UNIX Workstation1$1,300 Cisco 2800 Series Router1$1,450 25' CAT6 Network Cable15$25$375 iTouch10$250$2,500 iTouch USB Cable10$3$30 iPhone10$400$4,000 iPhone USB Cable10$3$30 iTouch Speakers10$13$130 Total:$26, /05/08 CS410 Blue Team

Phase 2 Budget 38 05/05/08 CS410 Blue Team Personnel Resources Title Hourly Rate Yearly Rate Total40% Overhead Financial Specialist$30$62,400$31,200$43,680 Product Manager$30$62,400$15,120$21,168 Project Manager$33$68,640$34,320$48,048 Software Engineer 1$27$56,160$20,898$29,257 Software Engineer 2$27$56,160$20,898$29,257 Technical Specialist$30$62,400$15,120$21,168 Webmaster$30$62,400$23,220$32,508 Total:$225,086

Phase 3 Budget Hardware Resources ProductQuantityCost Per UnitTotal DELL Precision 3707$699$ ' CAT6 Network Cable7$25$175 Total:$ /05/08 CS410 Blue Team

Phase 3 Budget 40 05/05/08 CS410 Blue Team

Out Years Budget 41 05/05/08 CS410 Blue Team Out Years Resources TitleHourly RateYearly RateTotal40% Overhead Bookkeeper$25$52,000 $72,800 Customer Support 1$20$41,600 $58,240 Customer Support 2$20$41,600 $58,240 Customer Support 3$20$41,600 $58,240 Operations Manager$50$104,000 $145,600 Total:$393,120

Projected Annual Sales 42 05/05/08 CS410 Blue Team

Break Even Analysis 43 05/05/08 CS410 Blue Team

Marketing Plan Primary Market  4.9 million Americans who have speech disorders Secondary Markets  2.4 million Americans who use English as a second language  2.3 million iPhones sold 44 05/05/08 CS410 Blue Team

Marketing Plan How can you hear about iSa?  iTunes  iSa Website  Beta Testing reviews 45 05/05/08 CS410 Blue Team

Marketing Plan We will offer more than the competition /05/08 CS410 Blue Team

Marketing Plan Where we really separate ourselves! 47 05/05/08 CS410 Blue Team

Risks A – Difficult to type B – Difficult to afford C – Hardware becomes outdated D – Database entry causes delays 48 05/05/08 CS410 Blue Team

Difficult to Type 20% of those with speech disabilities also have major physical disabilities. Mitigation: iSa will have image groupings that allow the user to press the image to have the iSa speak a set phrase, instead of requiring large amounts of typing. American Speech-Language-Hearing Association (ASHA)‏ 49 05/05/08 CS410 Blue Team

Difficult to Afford 60% of Americans have private health plans. Most health plans do not cover"speech-language pathology," "speech pathology," "speech therapy," "hearing care," or "audiology." Mitigation: The iSa will have a selling point of $499, making it more affordable then the competition. Census.gov 50 05/05/08 CS410 Blue Team

Outdated Hardware It is inevitable that the hardware will become outdated. The software will need to be ported to the new hardware when the time comes. Mitigation: The coding of iSa will be designed to be ported from one device to another /05/08 CS410 Blue Team

Database delays Filling a database is time consuming. This presents a large possibility for delays. Mitigation: iSa will use SQLite which has a “zero-configuration” database. Lowers the time for setting up the database for entry, providing more time for data entry /05/08 CS410 Blue Team

Return on Investment The customer will gain a tool that will aid in communication and help to improve their overall quality of life /05/08 CS410 Blue Team

Return on Investment Providing a solution to make life better for people with speech disorders /05/08 CS410 Blue Team

Resources Office of Official Publications, Texas Tech University. tmlhttp:// tml University of San Francisco Disability Statistics Center American Speech-Language-Hearing Association (ASHA) ‏ US Census Bureau Communication Disorders, Psychology Today /05/08 CS410 Blue Team

The Numbers Guy Welcome to the National Aphasia Association BRSS Dyslexia Stuttering: New Research: Vanderbilt Find Link to Emotions Americans with Disabilities: 2002 (P70-107) May 2006 Current Population Reports by Erika Steinmetz Census.govFact Finder- English as a second language. qr_name=ACS_2006_EST_G00_S1601&-ds_name=ACS_2006_EST_G00_&- redoLog=fals Resources 56 05/05/08 CS410 Blue Team