Identity DeeAnna Frazier, Sara Omlor, Anissa Ferrer, Emmalee Barr

Identity in New Media Art ▪ What does identity have to do with art? ▪ Identity in New Media ▪ Identity and online Presence ▪ Anonymity and freedom of expression

How does Identity relate to art? Expressing identity through artThe Art is the Identity

Identity in New Media Mouchette – a false identity based on appearance and action designed to give viewers an impression. Images on the site are meant to inspire impression from innocence to suggestiveness to the bizzare.

Shu Lea Cheang – online experience based on the story of Teena Brandon, plays with the idea of gender identity/expression.

Virtual and Physical Identities in New Media Art The act of recording human interactions online, both with art and with the websites through which the art is shared, acts as an identity map of the users, recording what their interests and concerns are via online networks

Corporate and Group Identity Art can be used to create an Identity, the most obvious use of this is in logo design and marketing materials for businesses and groups. This is also the case for artists wishing to remain anonymous.

Anonymity and Freedom of Expression ▪ Anonymity allows an artist to express a part of themselves or a particular viewpoint that they would otherwise suppress in their public image.

Guerilla Girls Guerrilla Girls – anonymous members of this group use art to express cultural viewpoints with an emphasis in feminism

Banksy While his individual identity is unknown, his art has become extremely well known, even to the extent that the art IS his identity

Identity and Online Presence ▪ The ability to express anything online, and have it attached to pseudonym instead of yourself ▪ Controlling the formation of a reputation ▪ Creating a False self (be who you want to be!) ▪ Online vs. in person expression of art

Sources ▪ ▪ ng ng ▪ ith+Obadike ith+Obadike ▪ ▪