VP, Research & Development PGA TOUR

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Presentation transcript:

VP, Research & Development PGA TOUR Ken Lovell VP, Research & Development PGA TOUR

Fan Base Growth PROGRESS Actual versus Projected Fans (Millions) Source: ESPN Sports Poll; US Census

GROWING INTEREST IN PROFESSIONAL GOLF Fan Base Growth GROWING INTEREST IN PROFESSIONAL GOLF 2004 versus 1999 Fan Base Change (Based on Total Number of Fans) Source: ESPN Sports Poll; US Census

GROWTH IN KEY SUBGROUPS Fan Base Growth GROWTH IN KEY SUBGROUPS Percentage Increase Interested In Golf 31% Increase in African American Fans 47% Increase in Hispanic Fans 25% Increase in Female Fans Source: ESPN Sports Poll

US Population Interested in Professional Golf Fan Base Growth CORE FANS ALSO GROWING US Population Interested in Professional Golf 2004 v. 1999 19% Increase among Males 31% Increase among Adults Aged 45-54 44% Increase among Adults Aged 55-64 34% Increase among Adults Aged 65+ Source: ESPN Sports Poll; US Census

Image Supports Progress IMAGE IS A STRENGTH VERSUS COMPETITION % of US Saying Sport’s Image Is Positive Source: Market Tools, 2004

Image Supports Progress ATHLETES ARE KEY AMBASADORS % of US Saying Sport Provides Good Role Models Source: Market Tools, 2004

Increasing Interest in the PGA TOUR NUMBER OF OFFICIAL MARKETING PARTNERS UP 44% SINCE 2002 Source: PGA TOUR

Increasing Interest in Domestic & Global Fortune Companies 14% increase in Fortune 500 Companies since 2002 28% increase in Fortune 100 Companies since 2002 40% increase in Global Fortune 500 Companies since 2002 32% increase in Global Fortune 100 Companies since 2002