ACCREDITATION, MEDIA MANAGEMENT & SECURITY AT MAJOR SPORTS EVENTS

Staging a major event is like assembling a Fortune 500 Company – pushing it into overdrive for a few weeks and then dismantling it “ ”

Only once has the event been lead by an executive with major event experience! In our experience of over 18 years and 500 events…

Local Organising Committees will: Save time Lower costs Reduce effort If they use experienced people & suppliers

A perfect case for outsourcing elements of event planning & implementation

WHY DOES EXPERIENCE MATTER? Saves expensive mistakes if brought in early Avoids operational inefficiencies Reduces hard work & additional cost for operating companies Implement experience gained at a variety of events

There is only one chance to get your event right It is not the time to train new event directors & managers Scalability, not all events are Olympic Games

ACCREDITATION Security demands of Sports Events changed forever after 9/11 Sport has a duty to minimise the risk to spectators, competitors and staff The first line of defence is access control - critically accreditation

ACCREDITATION Accreditation provides the first impression to the participants Controls: Number of attendees without tickets Access privileges / Zones Allows security screening

MEDIA MANAGEMENT Media infrastructure becoming more specialised & sophisticated as digital technology evolves First class working facilities Good view of the action Faultless IT & Telephonic Services Access to Competitors Background information/stats/results Catering Transport & Accommodation Friendly & Efficient service Media require:

PROJECT ESSENTIALS Experienced Managers Recruitment & Training - Staff & Volunteers Detailed Project & Venue Planning Numerous Site Visits Supplier Agreements - IT / Telecoms, etc. Budget Agreement / Cost Control Specialist Temporary Facility Construction Technology Implementation

ISSUES Accreditation, Media Management & Security is critical yet complex Demanding a full range of business, management, media, technical and project management skills

ISSUES Each organising committee starts from scratch Little or no transfer of knowledge and understanding Steep learning curve creates error & expense

CONCLUSION The management challenge is: Building a Fortune 500 company… Overdrive for a few weeks... Dismantling it

CONCLUSION This is a clear case for outsourcing elements of planning and implementation to specialists

Resulting in... Major cost savings Ensure maximum operational efficiency Enhance positive global perception of event Drive revenue to the sport and not to waste!