Preferred Agency Request for Proposal Insert Date Here

Details Project Title: Insert Title Here RFP Due Date: Month X, 20XX Primary Contact: Name, Title Group Phone Number Email Secondary Contact:

Example Agency Requirements Experience with large multinational Fortune 500 Companies Global and cultural understanding Healthcare experience Non-profit experience Award-winning Creative Strategic, tenured team Dedicated Resources Example

Example RFP Requirements Agency Overview Team biographies Client roster Relevant case studies Fees, blended rates, billing process (Retainer vs. Project) Example

Example Selection Process Initial RFP E-mail responses In-person pitch, demonstrating strategic and creative process References Selection and awarding Example

Example Project Overview Project: Seeking agency relationship for creative work such as: High profile, typically externally facing Campaigns Annual Report Foundation Annual Report Sustainability Report Corporate Brochure Signature Initiative Branding Internal or external marketing communications Brochures PowerPoint Billboards Functional Identities Functional Ads Objective: To establish a preferred vendor relationship to execute on client requests in a collaborative, timely and cost-effective manner. Example

Example Desired Outcomes Elevation of Medtronic Improved efficiency (turnaround) and spend Compliance with masterbrand standards and guidelines Example

Example Working Timeline Committee Discussion RFP’s Distributed Month Committee Discussion RFP’s Distributed Month Committee Discussion Review RFP’s Agency Test/Selection Example Month Agency Test/Selection Month On-going Agency Relationships