Why Impact, ROI and Marketing are no Longer Dirty Words Amber Thomas Programme Manager, JISC 11 th July 2011 UK Open University 1 (c) HEFCE Amber Thomas,

Slides:



Advertisements
Similar presentations
On-line media tools for strategic communications purposes When using media tools for communication we try to use the latest technologies such us blogging,
Advertisements

Joint Information Systems Committee 01/04/2014 | slide 1 (E-)Assessment Guide Consultation Ros Smith, Consultant Joint Information Systems CommitteeSupporting.
Tools for Policy Influence. RAPID Programme SMEPOL, Cairo, February, Practical Tools.
Marketing and Other Dirty Words Amber Thomas Programme Manager, JISC 26 th July 2011 Institutional Web Managers Workshop 1 (c) HEFCE Amber Thomas, JISC.
UKOLN is supported by: Effective Use of the Social Web in Organisations: Beyond Blogs: the Role of Twitter Brian Kelly & Ann Chapman UKOLN University of.
1 Normalising digital literacies across the university Professor Neil Witt Head of Academic Support, Technology & Innovation.
Iwmw13 Turning Our Attention to Supporting Research Amber Thomas Academic Technology Manager University of Warwick
FELTAG SO WHAT? Bob Harrison 1.
Professional Teaching Portfolio
The DIAL project update Digital Integration into Arts Learning Project manager Chris Follows Academic Leaders' Forum 29 June 2012.
JISC LLL WFD Assembly Maximising Impact – assembling & leveraging the evidence base Dr Rachel Harris Inspire Research Ltd 10 th January 2011.
Professor Julie Mcleod Pro Vice-Chancellor Learning, Teaching and the Student Experience Annual Conference for External Examiners Strategy & Overview.
ONS: Case Study 2 The 2011 UK Census Objectives of the 2011 Census To provide accurate census population estimates National population estimate has 95%
Main Drivers for SLICT Unacceptably wide variations in standards and resources Use of ICT skills in learning still under developed Gap between best and.
The student experience of e-learning Dr Greg Benfield Oxford Centre for Staff & Learning Development.
SOCIAL MEDIA IN 30 MINUTES. HOW TO GET STARTED, AND ACTUALLY KEEP GOING…
COMMUNICATING TO STUDENTS Using Social Media and Digital Marketing.
THE CHALLENGES AND OPPORTUNITIES OF INTRODUCING NEW TAUGHT PROGRAMMES Colin Ashurst.
Teaching and Learning in a Digital Age Sue Watling Festival of Teaching and Learning June 2014.
Learning Analytics and Assessment Analytics and Feed Forward.
Growing Your Business with Social Media David Gerzof
PRESENTATION BY BLESSING VAVA ONLINE JOURNALISM COURSE 10 JUNE UNIVERSITY OF WITWATERSRAND.
Institutional partner of and supported by the European Commission Reconnecting UK Youth to Europe Raising Awareness toFoster Civic Engagement.
Learning Development and Innovation Overview and Updates Steve Wyn Williams March 2013.
Developing a Strategy for Technology Enhanced Learning at UEL.
Extending opportunities for life-long learning in a digital age Peter Chatterton Eta De Cicco Neil Whitt Andrew Comrie Institutional approaches to mainstreaming.
Matching the Communication Needs of Rural Learners to Web 2.0 Tools and Services Sally Reynolds.
Impact, measurement and funding Jane Tinkler RENU RESEARCH EXCELLENCE AND FUNDING 28 APRIL 2015.
Interstate New Teacher Assessment and Support Consortium (INTASC)
John Tibbitt Hon Senior Research Fellow, University of Glasgow Policy Analyst, PASCAL International Observatory.
Mobilizing Homelessness Research Toronto - February 2011.
AVU International Conference, Nairobi, Kenya, Nov. 20, 2013 James Glapa-Grossklag, College of the Canyons Kathleen Ludewig Omollo, University of Michigan.
PRESENTED BY: RUBY JERNIGAN The Impact of Project Based Learning.
UKOLN is supported by: Metrics and Social Web Services: Quantitative Evidence for their Use & Impact Welcome Brian Kelly UKOLN University of Bath Bath,
How digital management tools like Hootsuite can improve your organization’s communications and messaging. Julio C. Dominguez Internet Media Strategies.
Welcome Plans for the day Key milestones progress Requirements for final report Update on communication with social partners Identify any problems &
The DIAL project Digital Integration into Arts Learning University of the Arts London DIAL Project manager Chris Follows ARLIS Annual Conference
Joint Information Systems Committee 14/10/2015 | | Slide 1 Effective Assessment in a Digital Age Sarah Knight e-Learning Programme, JISC Ros Smith, GPI.
PBS Teachers Campaign Donelle Blubaugh Director, preK-12 Education October 2007.
Exploring OER rich media reuse through social media content communities. process.arts case study. HEA Annual Conference 4 July Chris Follows, University.
Web 2.0 in Business Networking | Public Relations | Collaboration.
The Read Write Web Chapter One Presentation By Shontae Dandridge October 20, 2011.
Beyond Open CETL The Open University’s Centres for Excellence in Teaching & Learning Where are we now? Dr Raquel Perry, Faculty of Business & Law, The.
Research Staff Support Dr Laura Hodsdon Researcher Development Officer 30/10/2015.
HHuLOA Jisc Open Access Good Practice Workshop London, 17th June 2014.
OCLC Online Computer Library Center 1 Social Media and Advocacy.
Implications for classroom teachers A workshop presented by Linda Krebs Teacher Librarian, H.W. Mountz School Standards for the 21 st Century Learner.
Life planning All digital literacies ICT literacy Media literacy Digital scholarship Communication & collaboration ICT literacy Digital scholarship Life.
OER synthesis and evaluation Phase II Start-Up Meeting – September 2010 UK OER II synthesis and evaluation Allison Littlejohn, Lou McGill Helen Beetham,
Online Advocacy Listening Online to Inform Campaigns These training materials have been prepared by Aspiration & Fabriders.
Technology supported Professional Development A DigiLit Training Session Pete
1 16/09/ Listening to the Student Voice to Shape the Digital Learner Experience Dr Neil Witt Dr Anne McDermott.
N. Katherine Standard’s Exit Portfolio
The Global Projects Initiative in the Primary Schools.
Practice, Praxis, Place: Locating educational development in the scholarship of learning and teaching Keith Smyth Professor of Pedagogy University of the.
Building a Social Media Presence Participants will look at the BCPS social media outlets (Twitter, Facebook, Flickr, Vimeo, Instagram, blogs) and relevant.
Developing digital literacies in undergraduate students: Experiences of the SADL project Jane Secker and Geraldine Foley LSE Learning Technology and Innovation.
Get Inspired: MARKETING WITH VIDEO ACROSS THE CUSTOMER LIFECYCLE.
Collaborating with The California Corporate College Leveraging Networks For Contract Education Success: Rhiannon Surrenda & Jon Wollenhaupt.
Personal Branding. Objectives How do you see yourself? How do others see you? What is your personal brand?
‘Unlocking the VLE': a Collaborative approach to developing online learning resources to support and scaffold learning Exploring and Sharing Innovative.
Build Community. Engage Clients. Add a ‘like’ Add a ‘like’ to Build Community and Engage Clients.
Lisa Gray and Paul Bailey Technology to support 21 st century tutoring.
Spotlight on the digital: improving discoverability of digital collections Paola Marchionni, Head of digital resources for teaching, learning and research,
Cooperative Interactive Learning Cooperation for innovation and the exchange of good practices Strategic partnerships for schools only KA 219 Day 3 The.
When OERs go Viral Engaging with the online community Alex di Savoia.
DTC Impact module ‘Impact’: what, where and why
The Victorian Personal Learning Network (VicPLN)
Digital Learning: building digital capability
Making Supported Experiments Happen Research ED FE December 3rd 2016
Presentation transcript:

Why Impact, ROI and Marketing are no Longer Dirty Words Amber Thomas Programme Manager, JISC 11 th July 2011 UK Open University 1 (c) HEFCE Amber Thomas, JISC all rights reserved except where otherwise stated Handle: XXX

Contents Understand our context Explore key concepts Role of metrics in decision-making Signposting the impact discussion The view ahead 2

Context Resistance to measurement 3

Context: social media in FE/HE t Social media as part of online services Digital content as part of online services Online services as part of marketing & communications Online services as part of the FE/HE institution The FE/HE institution as part of UK society UK society as part of the world 4

Context: Change : Martin Bean, OU Speaking at JISC10 5

Context: Who is the social in our social media? inside the institution: o academics: as researchers o academics: as teachers o services: libraries, IT, catering, accommodation, conferences o students institutional management has different levels of control, each has different motivations outside the institution: o potential learners and informal learners o the public/society o employers 6

Contents Understand our context Explore key concepts Role of metrics in decision-making Signposting the impact discussion The view ahead 7

Exploring... social media as part of the web A message and a medium Social media as speaking (marketing) Social media as listening (market intelligence) Social media as exchange (learning, scholarship, CRM?) Reach is partal but growing Social media is affecting SEO ratings See Maximising Online Resource EffectivenessMaximising Online Resource Effectiveness Social media and impact We can measure some aspects of social media activity with metrics And we can use social media to collect evidence of the impact of other activities but are we actually measuring impact? 8

Exploring... social media activity Push blogging as digital scholarship blogging as services update universities on facebook twitter as alerts twitter as exchange wikis as collaboration student as media producer practitioner peer to peer amplification of teaching ampiification of events broadcasting platforms such as youtube/itunesU … Pull monitoring techniques dashboards blogs trackbacks and pings url shortener intelligence google analytics twitter analytics … 9

Exploring... social media management decisions costsbenefits opportunities risks impacts 10

Contents Understand our context Explore key concepts Role of metrics in decision-making Signposting the impact discussion The view ahead 11

the role of metrics in making decisions simple? DECISIONS EVIDENCE METRICS DECISION- MAKER(s) 12

the role of metrics in making decisions not so simple DECISIONS EVIDENCE METRICS VALUES STRATEGIES IMPACT MODELS STAKEHOLDER VIEWS ETC ! DECISION- MAKER(s) RESOURCES 13

Contents Understand our context Explore key concepts Role of metrics in decision-making Signposting the impact discussion The view ahead 14

signposting the impact discussion in... digital content. 15

signposting the impact discussion in... digital content. 16

signposting the impact discussion in... research. 17

signposting the impact discussion in... research. 18

signposting the impact discussion in... learning and teaching 19

signposting the impact discussion in... learning and teaching 20

signposting the impact discussion in... learning and teaching. 21

signposting the impact discussion in... 3 rd Stream / “BCE”. 22

Contents Understand our context Explore key concepts Role of metrics in decision-making Signposting the impact discussion The view ahead 23

deny it's happening leave the people in suits to work it out pay lip service produce numbers produce stories deepen our listening approaches improve our metrics broaden our impact model extend our impact timeframe The view ahead options for reponding to the impact agenda 24

The view ahead possible directions 25

Links and Picture Credits LINKS “Education meets social networking” slide, Martin Bean, OU Splashes and ripples Listening for impact Decisions on assessing research impact Beyond impact workshop report “What do they want?” slide, Martin Bean, OU Effective Practice in a digital age Building a learning community – Northumberland College Engaging learners in critical reflection – University of Edinburgh Preparing students for a digital world – University of Salford Sharing is good Amplified Leicester n and nhttp://travelsinvirtuality.typepad.com/suethomas/2011/05/mukherjee.html ADDITIONAL IMAGES sourced through with embedded metadatahttp:// Prisoner “no more disruptive innovation please” signpost 26

Acknowledgements Thanks to: Paola Marchionni, Josh Brown, David Kernohan, Andy McGregor, Neil Jacobs, Rachel Bruce, Stuart Dempster (JISC) Pete Dalton, Evidence Base, BCU Peter Robinson, Oxford Sue Thomas, DMU Alex di Savoia, University College Falmouth for Prisoner and Head-in-Sand images with embedded attribution Contact me 27