ACCE Horizon Task Force: Chambers 2025 Crowd-sourced white paper – “living” document Crowd-sourced white paper – “living” document 15 Activist members & Directors (scores of others) 15 Activist members & Directors (scores of others) Failed attempt to define “chamber of the future” Failed attempt to define “chamber of the future” Re-start: Define universal factors that will influence chambers Re-start: Define universal factors that will influence chambers

Eight Influences 1. Nature of Belonging & Gathering 2. Communications Technology 3. Scarcity & Abundance 4. Global Impacts 5. Composition of Populations 6. Social & Political Fragmentation 7.Resource Alignment 8. Leadership

#1: Nature of Belonging & Gathering

Revolution in Who and How Revolution in Who and How Joining v. Associating Joining v. Associating Millenniaphobia Millenniaphobia Value = but also ≠ Events Value = but also ≠ Events Audiences do not a network make Audiences do not a network make

#2: Communications Technology Wave upon wave of new tools Wave upon wave of new tools Mass customization Mass customization Tech won’t differentiate you Tech won’t differentiate you Human support will Human support will Feedback loops critical Feedback loops critical Fantasy Football Fantasy Football Information value declining Information value declining Analyst & filter rising Analyst & filter rising

#3: Scarcity & Abundance Tip: It’s all about abundance Tip: It’s all about abundance Water, energy, talent, land, leadership, sex appeal Water, energy, talent, land, leadership, sex appeal Rapid swings Rapid swings supply, demand, value supply, demand, value Cruel Migrations Cruel Migrations Chambers as K.A.P.S. Chambers as K.A.P.S.

World will come to your door World will come to your door Not just about trade Not just about trade Reliance on chamber awareness & relationships Reliance on chamber awareness & relationships Stars will exploit every opportunity Stars will exploit every opportunity Port/airport; member contacts; trade shows, etc. #4: Global Impacts

Demographic reality in 2025 Demographic reality in 2025 “Old White Guys in Suits” – “Old White Guys in Suits” – Demographics affects everything Demographics affects everything Few chambers have acted Few chambers have acted #5: Composition of Populations

#6: Social & Political Fragmentation

It’s not just “Polarization” It’s not just “Polarization” Politics, society AND your business Politics, society AND your business Trend won’t reverse by 2025 Trend won’t reverse by 2025 Chambers and the sane center Chambers and the sane center Desperation, inspiration, practice Desperation, inspiration, practice

#7: Resource Alignment Intentional funding of the mission Intentional funding of the mission Reduction in cross-subsidization Reduction in cross-subsidization Chambers as fundable catalysts (anti-gridlock) Chambers as fundable catalysts (anti-gridlock) Investor ROI unlikely to be “engagement” Investor ROI unlikely to be “engagement” Find & nurture volunteer leaders who care Find & nurture volunteer leaders who care Addressing Motivations Addressing Motivations

GET DONE GET DONE [thru the chamber] (Community Focus) GET FROM GET FROM [the chamber] (Enterprise Focus) INVESTED INVOLVED Community Builders Business Builders Business Investors Community Investors i.e. Attends events for sales contacts

#8: Leadership “the combination of the forces within big cities, great universities & powerful local leaders.” Jim Clifton, Coming Jobs War Non-hierarchical Non-hierarchical Networked Networked Aligned Aligned Catalytic Catalytic

Possible 9 th Influence... The Shortcomings of Governments Inability to deal with... well, with anything

I hate/love Horizon Initiative because... Dead-on in these ways: Messed up in these ways: Influences are right – some to-do advice is wrong

How to use Horizon Initiative... WITH STAFF 1.Everyone read the fat version 2.Determine the four most likely to affect YOUR chamber 3.As a group, pick 1 or 2 more 4.Score yourselves 1-5 on ability to address them 5.Identify changes required in order to address them well WITH BOARD/COMMUNITY 1.Include your top 5 in board agendas for next 5 meetings 2.Next strat planning cycle, work on what you must become in order to handle these factors (not what you’ll do) 3.Advise community/govt leaders that you must address these influences (you want their help) Suggested discussion questions available online!