Balanced scorecard development plan Vision & Strategy Financial Business Process Customer Learning & Growing Ref. Balanced Scorecard Step-By-Step Maximizing Performance and Maintaining Results Paul R.Niven Prepared by: Sameh El-Ezaby Introduced to: Dr. Ahmed Galal

YOUR BALANCED SCORECARD DEVELOPMENT PLAN As with any major initiative you’ll require a carefully crafted development plan to guide the work of your team. Every organization is different when it comes to the use of project plans. Some feel a highly detailed plan that encompasses thousands of lines in Microsoft Project is the only way to capture all the necessary elements of the work. Others use less formal means, outlining only the most critical tasks and tracking them on MS Excel or MS Word documents.

Sample BSC Plan using Microsoft Excel

Sample BSC Plan using Microsoft Word

Determine your purpose. Determine desired outcomes. THE PLANNING PHASE Whatever the planning tool you will use, you will be spending lots of time in meetings while developing your Balanced Scorecard. To maximize the effectiveness of your BSC meetings it’s suggested to focus on the following actions: Determine your purpose. Determine desired outcomes. Evaluate attendance. Assign roles. Provide structured pre-work. Stay on time.

The planning phase includes the following steps: Before you begin the work of building a BSC, you must lay the groundwork for the project. The planning phase includes the following steps: • Step 1: Develop objectives for your Balanced Scorecard. • Step 2: Determine the appropriate organizational unit. • Step 3: Gain executive sponsorship. • Step 4: Build your Balanced Scorecard team. • Step 5: Formulate your project plan. • Step 6: Develop a communication plan for your BSC project.

THE DEVELPMENT PHASE The framework for your development of the Balanced Scorecard can be summarized in the following steps: • Step 1: Gather and distribute background materials. • Step 2: Develop or confirm mission, values, vision, and strategy. • Step 3: Conduct executive interviews. • Step 4: Develop objectives and measures in each of the BSC perspectives (Conducting Executive workshop and Gather employee feedback). • Step 5: Develop cause-and-effect linkages (Conducting Executive workshop). • Step 6: Establish targets for your measures (Conducting Executive workshop). Step 7: Develop the ongoing BSC implementation plan

COMMUNICATING YOUR BSC PROJECT Balanced Scorecard as a powerful communication tool, signaling to everyone in your organization the key strategies of success, and how you plan to achieve them. “Without credible communication, and a lot of it, employees’ hearts and minds are never captured.”, John Kotter. A carefully constructed communication strategy and plan will prove to be a great ally in the struggle to enlighten all employees and win support throughout your BSC development process. Elements of an effective communication plan you can use during your Balanced Scorecard implementation.

ELEMENTS OF THE COMMUNICATION PLAN The simplest way to devise your plan is by utilizing the “W5” approach—who, what, when, where, and why. Purpose/message (what/why): Describes the information content defined in the plan (The key message). Audience (who): The specific individuals or groups identified who will require messages during the project. Frequency (when): The timing of communication will depend on the needs of the audience groups. Delivery vehicle (where/how): Describes the method chosen to broadcast the message and will depend on the needs of the audience. Communicator (who): The individual or group responsible for the content and distribution of the message.

COMMUNICATION EFFECTIVENESS MEASUREMENT To ensure that communication activities are reaching targeted audiences, a communication effectiveness measurement effort is highly recommended on the following criteria: • No contact: Has not heard of the Balanced Scorecard project • Awareness: Has heard about the project, but doesn’t know what it is • Conceptual understanding: Understands the Balanced Scorecard and any individual effects • Tactical understanding: Understands both the personal and organizational effects of the Balanced Scorecard • Acceptance: Will support the Balanced Scorecard and the changes it will bring

A Simplified Communication Plan for Your BSC Project

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