Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation
Claire Glenn, Microenterprise Network of Michigan Coordinator Community Economic Development Association of Michigan
What is Microenterprise?
Very small business
What is Microenterprise? Very small business Five employees or fewer
What is Microenterprise? Very small business Five employees or fewer $35,000 or less
What is Microenterprise? Very small business Five employees or fewer $35,000 or less Without access to traditional resources, assistance, capital
Why Microenterprise?
Create jobs
Why Microenterprise? Create jobs Increase the tax base
Why Microenterprise? Create jobs Increase the tax base Promote local purchasing and hiring
Why Microenterprise? Create jobs Increase the tax base Promote local purchasing and hiring Place-making
Microenterprise in Michigan
95% 91% 88% Association for Enterprise Opportunity. es/Microbusiness_State_Factsheet- MI.pdf
Support for Microenterprise Microenterprise Development Organizations (MDOs) provide:
Support for Microenterprise Microenterprise Development Organizations (MDOs) provide: Training
Support for Microenterprise Microenterprise Development Organizations (MDOs) provide: Training Technical Assistance
Support for Microenterprise Microenterprise Development Organizations (MDOs) provide: Training Technical Assistance Microenterprise Lending
MNM Research
Methods:
MNM Research Methods: Network of over 100 individual members
MNM Research Methods: Network of over 100 individual members 29 direct service providers identified 22 total respondents to date
MNM Research Methods: Network of over 100 individual members 29 direct service providers identified 22 total respondents to date Products:
MNM Research Methods: Network of over 100 individual members 29 direct service providers identified 22 total respondents to date Products: Coverage Maps
MNM Research Methods: Network of over 100 individual members 29 direct service providers identified 22 total respondents to date Products: Coverage Maps Resource Directory
Survey Results: Awareness
Survey Results: Awareness Microenterprise development Low familiarity
Survey Results: Awareness Microenterprise development Low familiarity MDO respondents Range of perceived effectiveness
Survey Results: Outreach Strategies
Survey Results: Outreach Strategies Importance of networks:
Survey Results: Outreach Strategies Importance of networks: Referrals from network connections o MDOs Presentations and public speaking Word of mouth Attending events, workshops, and panels
Survey Results: Outreach Strategies Secondary importance:
Survey Results: Outreach Strategies Secondary importance: Social media Website
Survey Results: Outreach Strategies Secondary importance: Social media Website Least utilized:
Survey Results: Outreach Strategies Secondary importance: Social media Website Least utilized: Success stories Newspaper Radio and television Flyers and posters
Survey Results: Budget restrictions
Survey Results: Budget restrictions Outreach/Marketing budgets: Majority $0 Range up to $100,000 Average $5,000
Survey Results: Difficulties
Survey Results: Difficulties Struggle to reach communities:
Survey Results: Difficulties Struggle to reach communities: Specific industries Specific neighborhoods Specific demographics
Survey Results: Difficulties Struggle to reach communities: Specific industries Specific neighborhoods Specific demographics "Outside of existing networks, there is no way to reach the vast majority of clientelle."
Identifying Needs and Solutions
Expand coverage of microenterprise development services in Michigan
Identifying Needs and Solutions Expand coverage of microenterprise development services in Michigan Partnerships Policy advocacy
Identifying Needs and Solutions Expand coverage of microenterprise development services in Michigan Partnerships Policy advocacy Promote low- and no-cost marketing and outreach strategies that reach beyond an MDO's existing network
Identifying Needs and Solutions Expand coverage of microenterprise development services in Michigan Partnerships Policy advocacy Promote low- and no-cost marketing and outreach strategies that reach beyond an MDO's existing network Grassroots marketing Technology-based outreach PSAs for TV and Radio
Identifying Needs and Solutions Expand coverage of microenterprise development services in Michigan Partnerships Policy advocacy Promote low- and no-cost marketing and outreach strategies that reach beyond an MDO's existing network Grassroots marketing Technology-based outreach PSAs for TV and Radio Increase support for MDOs
Identifying Needs and Solutions Expand coverage of microenterprise development services in Michigan Partnerships Policy advocacy Promote low- and no-cost marketing and outreach strategies that reach beyond an MDO's existing network Grassroots marketing Technology-based outreach PSAs for TV and Radio Increase support for MDOsCRA funds Income-generating marketing (Cause-related marketing)
Identifying Needs and Solutions Expand coverage of microenterprise development services in Michigan Partnerships Policy advocacy Promote low- and no-cost marketing and outreach strategies that reach beyond an MDO's existing network Grassroots marketing Technology-based outreach PSAs for TV and Radio Increase support for MDOsCRA funds Income-generating marketing (Cause-related marketing) Improve the brand of microenterprise
Identifying Needs and Solutions Expand coverage of microenterprise development services in Michigan Partnerships Policy advocacy Promote low- and no-cost marketing and outreach strategies that reach beyond an MDO's existing network Grassroots marketing Technology-based outreach PSAs for TV and Radio Increase support for MDOsCRA funds Income-generating marketing (Cause-related marketing) Improve the brand of microenterprise Grassroots marketing Events Partnerships Microenterprise Network
Contribute! Contact Claire Glenn Take the survey at WM
Questions? Thoughts? Feedback?