Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation.

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Presentation transcript:

Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation

Claire Glenn, Microenterprise Network of Michigan Coordinator Community Economic Development Association of Michigan

What is Microenterprise?

Very small business

What is Microenterprise? Very small business Five employees or fewer

What is Microenterprise? Very small business Five employees or fewer $35,000 or less

What is Microenterprise? Very small business Five employees or fewer $35,000 or less Without access to traditional resources, assistance, capital

Why Microenterprise?

Create jobs

Why Microenterprise? Create jobs Increase the tax base

Why Microenterprise? Create jobs Increase the tax base Promote local purchasing and hiring

Why Microenterprise? Create jobs Increase the tax base Promote local purchasing and hiring Place-making

Microenterprise in Michigan

95% 91% 88% Association for Enterprise Opportunity. es/Microbusiness_State_Factsheet- MI.pdf

Support for Microenterprise Microenterprise Development Organizations (MDOs) provide:

Support for Microenterprise Microenterprise Development Organizations (MDOs) provide: Training

Support for Microenterprise Microenterprise Development Organizations (MDOs) provide: Training Technical Assistance

Support for Microenterprise Microenterprise Development Organizations (MDOs) provide: Training Technical Assistance Microenterprise Lending

MNM Research

Methods:

MNM Research Methods: Network of over 100 individual members

MNM Research Methods: Network of over 100 individual members 29 direct service providers identified 22 total respondents to date

MNM Research Methods: Network of over 100 individual members 29 direct service providers identified 22 total respondents to date Products:

MNM Research Methods: Network of over 100 individual members 29 direct service providers identified 22 total respondents to date Products: Coverage Maps

MNM Research Methods: Network of over 100 individual members 29 direct service providers identified 22 total respondents to date Products: Coverage Maps Resource Directory

Survey Results: Awareness

Survey Results: Awareness Microenterprise development Low familiarity

Survey Results: Awareness Microenterprise development Low familiarity MDO respondents Range of perceived effectiveness

Survey Results: Outreach Strategies

Survey Results: Outreach Strategies Importance of networks:

Survey Results: Outreach Strategies Importance of networks: Referrals from network connections o MDOs Presentations and public speaking Word of mouth Attending events, workshops, and panels

Survey Results: Outreach Strategies Secondary importance:

Survey Results: Outreach Strategies Secondary importance: Social media Website

Survey Results: Outreach Strategies Secondary importance: Social media Website Least utilized:

Survey Results: Outreach Strategies Secondary importance: Social media Website Least utilized: Success stories Newspaper Radio and television Flyers and posters

Survey Results: Budget restrictions

Survey Results: Budget restrictions Outreach/Marketing budgets: Majority $0 Range up to $100,000 Average $5,000

Survey Results: Difficulties

Survey Results: Difficulties Struggle to reach communities:

Survey Results: Difficulties Struggle to reach communities: Specific industries Specific neighborhoods Specific demographics

Survey Results: Difficulties Struggle to reach communities: Specific industries Specific neighborhoods Specific demographics "Outside of existing networks, there is no way to reach the vast majority of clientelle."

Identifying Needs and Solutions

Expand coverage of microenterprise development services in Michigan

Identifying Needs and Solutions Expand coverage of microenterprise development services in Michigan Partnerships Policy advocacy

Identifying Needs and Solutions Expand coverage of microenterprise development services in Michigan Partnerships Policy advocacy Promote low- and no-cost marketing and outreach strategies that reach beyond an MDO's existing network

Identifying Needs and Solutions Expand coverage of microenterprise development services in Michigan Partnerships Policy advocacy Promote low- and no-cost marketing and outreach strategies that reach beyond an MDO's existing network Grassroots marketing Technology-based outreach PSAs for TV and Radio

Identifying Needs and Solutions Expand coverage of microenterprise development services in Michigan Partnerships Policy advocacy Promote low- and no-cost marketing and outreach strategies that reach beyond an MDO's existing network Grassroots marketing Technology-based outreach PSAs for TV and Radio Increase support for MDOs

Identifying Needs and Solutions Expand coverage of microenterprise development services in Michigan Partnerships Policy advocacy Promote low- and no-cost marketing and outreach strategies that reach beyond an MDO's existing network Grassroots marketing Technology-based outreach PSAs for TV and Radio Increase support for MDOsCRA funds Income-generating marketing (Cause-related marketing)

Identifying Needs and Solutions Expand coverage of microenterprise development services in Michigan Partnerships Policy advocacy Promote low- and no-cost marketing and outreach strategies that reach beyond an MDO's existing network Grassroots marketing Technology-based outreach PSAs for TV and Radio Increase support for MDOsCRA funds Income-generating marketing (Cause-related marketing) Improve the brand of microenterprise

Identifying Needs and Solutions Expand coverage of microenterprise development services in Michigan Partnerships Policy advocacy Promote low- and no-cost marketing and outreach strategies that reach beyond an MDO's existing network Grassroots marketing Technology-based outreach PSAs for TV and Radio Increase support for MDOsCRA funds Income-generating marketing (Cause-related marketing) Improve the brand of microenterprise Grassroots marketing Events Partnerships Microenterprise Network

Contribute! Contact Claire Glenn Take the survey at WM

Questions? Thoughts? Feedback?