The Self Reinforcing Characteristics of Teaching & Technology in Serving the New Access Mission
Dynamics of Change What’s at Stake Case Study: ISU Self Reinforcing Characteristics of Teaching & Technology
Time of Great Change Anytime, Anyplace Learning Emergence of 4th H.E.Sector: Distance Education Western Governors University and the Like Drucker’s Prediction
Dynamics of Change Instructional Technology New Access Mission
New Access Mission: Amplitude & Magnitude of Change D.E. Colleges in Peterson’s Guide 1993= =762 55% of year offer Distance Education Courses D.E. Colleges in Peterson’s Guide 1993= =762 55% of year offer Distance Education Courses
New Access Mission: Amplitude & Magnitude of Change Projected Enrollment Growth in Distance Education = million =10+ million Distance Education’s Proportions of H.E. Enrollments 1997 = 7% 2000 = 26% 2008 = 47%
New Access Mission: Cost Effectiveness Worldwide: 11 open universities teaching 2.8 million at $350/student (Source: Sir John Daniel)
Change Leads to Uncertainty What role for publics in the new access mission? What effect will the new access mission have on current markets?
Change Leads to Uncertainty What effect will new anytime, anyplace learning technologies have on the current markets? How will states and their public institutions act to claim this market?
The Shape of the Postsecondary Market Name Brand Convenience/ User-Friendly Market Segments Traditional Market Residential Full-time Faculty Holistic Education Prestige Full-time Rising Tide Commuter/Anytime, Anyplace Adjunct Faculty Credentials Access Part-time
Number of Undergraduates Attending Public and Private Baccalaureate Institutions, by Market Segment Market Segments Number of Students (in thousand) Private Public Name Brand Convenience/ User-Friendly
Scenario 1: Status Quo in Serving the New Access Mission Market Segments Number of Students (in thousand) Private Public
Scenario 2: Private, For-Profits Serve the New Access Mission Number of Students (in thousand) Private Public Market Segments
What’s at Stake for Public Higher Education? Relative Importance to the Enterprise Influence on Public Decisions Resources and Students
What are the Issues for the Institutions in the Middle? Mission Focus: We Do Both Resource Commitment Faculty Interest and Effort = Adoption of IT
Institutions in the Middle: Faculty Adoption Name Brand Convenience/ User-Friendly Traditional Market Rising Tide Holistic Education Credentials Prestige Access Market Segments Referential Orientation Faculty Administration
Institutions in the Middle Mission and Resources Access = New Resources Experiences by Place: On Campus & Off Campus Clear Strategies to Address Both Ends of the Continuum: Distinguish Holistic Education From Academic Achievement
Common Ground Institutional Survival Institutional/Departmental Success Effects Yielding Positive Reputation State of the Art Pedagogy Institutional Presence Public Awareness Student Learning & Success
Policy Acceptance Needed for New: Faculty Reward Policies RTP Policies Letter of Employment Expectations Faculty Load Policies
ISU’s Institutional Response Degree Link Program 2 Innovative Ph. D. Programs State Leadership for Learning Centers Strategic Planning Process
Hybrid Service Model Target Market: Placebound, Timebound, Adult Students 2+2 Articulation w/ 2-Year Partners Degree and Degree Completion Programs at a Distance On-Site Remote Learner Services Course Transformation Academy
Continuing Critical Questions For institutions in the middle, what mutual interests are served by embracing instructional technology and serving the new access markets?
Continuing Critical Questions Why should we expect the faculty to think embracing this change is a good idea? What is the vision for the on-campus enterprise
The Self Reinforcing Characteristics of Teaching and Technology Common Ground: Student Success and Quality Teaching and Learning Common Ground: Institutional Survival,Success, and Market Presence
Key Assumption: Competition for Residential Students Reputational in Nature Quality, Student-Centered Education Market Perceptions of Good Pedagogy Mass Customization of Campus- Based Education
Common Ground: Institutional Survival, Success, and Market Presence Resources Mission and Market Awareness Early Markets and Partnering for Niche Protection and On Site Advantages
Resources New Access Mission Resources Provide Dual Purpose Support I.e. faculty, technology, and instructional support
Resources Winning at the New Economics; or, to the Victors Go the Spoils Revenues streams with which to compete Mechanism for institutional learning and quality standards
Resources Diminished Opportunity Costs Claim Market Share in the Rising Tide Command Interest From Resource Rich Partners
Mission and Market Awareness Public Awareness Through Presence & Service On Site Learning Services Public Funding Market Awareness
Mission and Market Awareness Reinforcing Access & Service Missions Serving State Needs (Business & Industry, Underserved) Capturing Public Attention
Mission and Market Awareness Extended Contact with Core of the Enterprise First Hand Experience with Our Faculty Teach Parents at Home; Their Children On Campus
Early Markets and Partnering for Niche Protection & On-Site Advantages Main Early Competition: 1% of Courses = 44% of FTE Articulation with 2-Year Partners
Early Markets and Partnering for Niche Protection & on Site Advantages Partners & Learning Centers Provide Place and Presence Technical & Workforce-related Programs Partners, Place, and Program Provide Semi-protected Market
New Tools: Instructional Technology May inspire faculty to rethink teaching approaches May result in improved on-campus pedagogy Will necessitate faculty development Adoption issues connect faculty community horizontally across the institution
Will Provide Flexibility to On-Campus Students and Faculty Regarding Time and Place Asynchronous Learning Permits Individualized Instructional Approaches Mass Customization Adoption of Instructional Technologies:
Should Free Faculty to Focus On Developing Higher Order Thinking in Their Students Introduces Potential Gains in Learning Productivity Content / Credit Hour Adoption of Instructional Technologies:
May Spawn a New Quality Standard for On Campus Pedagogy Flexibility,Learning Productivity, Individual Approaches and Attention Supplies Tangible Evidence about the Scholarship & Teaching Peer Evaluation Adoption by Peer Adoption of Instructional Technologies:
Summary Dynamics of Change: New Access Mission What’s at Stake: Position and Place Lessons Learned: Find Common Ground Teaching and Technology Can Be Self- Reinforcing
The Self Reinforcing Characteristics of Teaching & Technology in Serving the New Access Mission