1 Choosing a social franchise or Business in a Box Keith Richardson ESFN, CoRE and Economic Partnerships

2 Social Franchising defined The social franchisor A social franchisee A common brand Interchange of knowledge

3 Why take up a social franchise?

4 Why take up a social franchise Reduces cost Speeds up development May be impossible without it Share development costs Proven model Established brand Strength in Unity

5 Advantages in practice 1.An established and credible brand; 2.CoRE website & Network 3.ESCoRE, CoRE’s Energy Supply Company, 4.Support and expertise from existing CoREs; 5.Joint purchasing and links to technology providers; 6.Shared development models 7.Shared equipment eg Met Mast 8.Shared documentation – eg land lease 9.Technical expertise 10.Training courses

6 Advantages in practice But retain 1.Local control, 2.Local knowledge, 3.Local credibility, 4.Enthusiasm.

Other examples

What to look for in a social franchise 1.Operates in a local growth area 2.A well developed model 3.Capacity of social franchisor 4.Tangible benefits at the right price

What to look for in a social franchise 5.Adds credibility 6.Successful profitable franchisees 7.Internal quality systems for monitoring franchisees 8.Growth benefits all

Resources ESFN - Opposite’s Attract, Case Studies, Directories Social Enterprise UK Social Innovation Exchange

Group Exercise Select a social franchise What are the advantages What are the disadvantages?

Key lessons learnt?

Contact

Key points from group 1 Need strong model first Importance of the brand Franchisees must be allowed flexibility Innovation also comes from franchisees Range of working approached that is very developmental to fixed model Don’t need a licence Social franchise s happens to people

Key points from group 2 How can we all get involved in social franchising? How do we start up social franchising – not just for social franchis Ensure jargon free plain English Social franchising brings independence – it does not increase dependence