Design, Development & SEO: Building Search-Friendly Websites Justin Briggs SEO Manager at Paramore|Redd

Hi Affiliate Marketer SEO Blogger SEO Consultant SEO Manager (P|R)

Want Traffic?

SEO Drives Traffic

<3 SEO

Bad SEO

SEO vs. Design

Search Bots Are Browsers

And They’re Stupid

We See

They See Get Lynx for Mac:

Free Tip!

Almost….

We See

Learn More, The New “Click Here”

Common Tags : < 70 chars, descriptive, honest description: < 160 chars, descriptive, ad worthy : descriptive anchor text, avoid “click here” variations : one per page, most important topic : useful for content for search engines : don’t hide links, redirects, or content here : descriptive and honest alt attribute : just don’t…

Anatomy of a URL S

Flash Don’t depend on engines Use Scalable Inman Flash Replacement (sIFR) Use SWFObject to detect no Flash Make sure the content is exactly the same

AJAX Problems Excessive use of JavaScript Lack of client-side content Stop crawl parameters in URL (#) All content under one URL

AJAX Solutions Create identical alternative content Avoid JavaScript navigation Content and links crawlable with JavaScript disabled Graceful degradation Additional crawl paths XML Sitemaps

Google AJAX Proposal O

Canonical Tag Google supports 1.0 now Yahoo! & Bing to support 1.0 by end of year Google to support 2.0 by end of year Learn more (SEOmoz): Learn more (Matt Cutts):

Always Changing Search Engine Land SEOmoz Blog Google Webmaster Central Blog SEOBook

SEO Tools Firefox Add-ons Web Developer Toolbar SEOBook SEO Toolbar Live HTTP headers Website health check (SEOBook) Lynx text browser Xenu's Link Sleuth Webmaster Central SEOmoz Tools Linkscape Labs: Top Pages Term Extractor Term Target

Thanks! site: seozombie.com twitter: seozombie work: paramoreredd.com 9 SEO Tips for Attractive Search Engine Friendly Web Design