Maximize Partnership Success with the Parallels Brand Kerstin Demko, Manager, Global Channel Marketing Mike Riolo, Vice President of Sales, Service Provider Division

Parallels – Optimized Computing TM 2 – Agenda  Why Partner with Parallels?  How to Deploy Parallels Products to Expand Your Service Offerings and Increase Profitability  Partner Spotlights  Marketing Initiatives in 2009

Parallels – Optimized Computing TM 3 Why Partner with Parallels? Program is designed for service providers interested in enhancing and expanding their offerings to meet the changing needs of their customers. Innovative offerings Increase Revenue and Profitability Align with a Great Brand Grow Your Business Reduce Cost

Parallels – Optimized Computing TM 4 Benefits of Partnership Discounts on Products Utilize and offer the full Parallels product portfolio to generate higher margins for your business Flexible Licensing Options Improve your profitability and up-sell capability with more licensing options. Dedicated Account Management We assist with product placement, launching new offerings and ongoing consulting to help you get the most out of your partnership Marketing Resources We are building a bank of marketing materials to help you better refine your messaging to grow your revenue. Join the partner cloud and get….

Parallels – Optimized Computing TM 5 Parallels Products – Enable vs. Up-Sell Enabling Technologies Utilize Parallels products to offer a wide range of services Partner Advantages Get to market faster Competitive and complete offerings Don’t reinvent the wheel Up-sell Products Offer Parallels products in addition to your services Partner Advantages Increase ARPU! One stop shop for outsource IT Reduce churn

Parallels – Optimized Computing TM 6 Increase Your Profitability with Parallels Shared Hosting Provider Parallels® Plesk Panel Parallels® Virtuozzo Containers Parallels® Plesk Billing Parallels® Plesk SiteBuilder Enable VPS Hosting Provider Parallels® Plesk Panel Parallels® Virtuozzo Containers Parallels® Plesk Billing Parallels® Plesk SiteBuilder Up-Sell Enable Up-Sell Dedicated Hosting Provider Parallels® Plesk Panel Parallels® Virtuozzo Containers Parallels® Plesk Billing Parallels® Plesk SiteBuilder Up-Sell Parallels Automation - Enable

Parallels – Optimized Computing TM 7 Parallels Partnership for Shared Hosting Shared only hosting providers have more threats than ever and must evolve! -Commoditized offering (low pricing and “unlimited” plans) -Extremely limited marketing budgets and reach -Extremely hard to differentiate -Giants are now here and growing market share quickly Move your business & offerings upstream -Increase revenues per customer & lower churn -Have a niche -Virtual Appliances, VPS (Managed & Unmanaged), SaaS Benefit from Lower Product Pricing, Technical Support, General Co-Marketing activities, early access to betas and new releases and much more!

Parallels – Optimized Computing TM 8 Parallels Partnership for VPS Hosting Non-partner has access to standard licenses only – 1,3,5,10,30,60,100 Non-partner has to use 60 container license Monthly spend $240 Scenario: Need license to support 35 VPS subscriptions $50 average for each VPS subscription Top line revenue (35 x $30 =) $1050 Partner has access to more licensing options – 1,3,5,10,20,30,40,50,60 etc. Partners can use 40 container license Silver partner spend: $180 Gold partner spend: $160 Platinum partner spend: $140 Savings 4 – 7% of top line revenue Increases profitability Non Partner Partner

Parallels – Optimized Computing TM 9 Parallels Partnership for VPS Hosting Bundle and Up-sell Parallels Plesk Panel –Large partner discounts on Parallels Plesk Panel for inside Parallels Virtuozzo Containers can lead to increasing overall margin of the plan for the partner –End users can’t come to us and get PPP inside PVC pricing –Control panels MUST be bundled/offered for every competitive VPS plan – why not do it at the lowest cost? Offer Managed VPS plans –Customer still uses Parallels Plesk Panel interface to manage environment, provider manages root, updates and backups –Much higher revenue –Reduce churn when upgrading customers from shared base services

Parallels – Optimized Computing TM 10 Parallels Partnership for Dedicated Hosting Offer and Up-sell Parallels Plesk Panel BEST MODEL – Utilize the complete Parallels Plesk Panel product line with bundles and add-on items ▪Not just in online order process! –Utilize Parallels content to have informative landing pages ▪Parallels Plesk Billing bundle – NEW with Parallels Plesk Panel 9 & Parallels Plesk Billing 6 ▪Parallels Plesk Power Pack – bundle or up-sell –Required for APS integration! ▪Parallels Plesk Anti-Virus – bundle or up-sell ▪Parallels Plesk SiteBuilder –Hosting resellers need more complete offerings ▪Other Parallels Plesk Panel add-ons and 3 rd party products

Parallels – Optimized Computing TM 11 Parallels Partnership for Dedicated Hosting Offer and Up-Sell Parallels Virtuozzo Containers BEST MODEL – Utilize the complete Parallels product line with bundles and add-on items ▪Partners have more license options to offer customers ▪Target hosters and business customers with unique PVC w/ Parallels Plesk bundles –Reseller in a box and outsourced IT in a box ▪Partners can grow revenue per server ▪Deliver complete hardware/software solution –Leads to higher attach rate –Leads to lower churn –Utilize content for informative landing pages about benefits of virtualization and Parallels virtualization products!

Parallels – Optimized Computing TM 12 Proof is in the Practice Don’t just take our word for it…. Partner Spotlights

Parallels – Optimized Computing TM 13 Partner Spotlight – Easyspace Highlights Service offering allowing Customer to build custom VPS by choosing specific disk space, RAM and control panel Unique marketing angle to deliver standard VPS services Higher revenue per VPS for Partner Differentiated offerings for Partner Customer Benefits Gives customer choices Custom build VPS Pay for exactly what you need Buy now or upgrade later /

Parallels – Optimized Computing TM 14 Partner Spotlight - HostMySite Highlights Added large VPS option to existing VPS plans Much higher revenue & profit than similar offer on dedicated server Target customers for these plans purchase additional products increasing ARPU Easier and Cheaper to Manage: auto- provisioning, application templates, mass upgrades, etc.. Customer Benefits Better reliability, Better hardware, Better Performance All the benefits of virtualization (expand resources on the fly, zero down-time migration, power panel.)

Parallels – Optimized Computing TM 15 Partner Spotlight – OVH Highlights OVH is largest hosting provider in France OVH Up-Sells PVC in their dedicated service offering Higher Revenue per Server Customer Benefits Complete solution for one monthly price Better utilization of server resources Ability to isolate Applications and for Resellers to offer VPS hosting /

Parallels – Optimized Computing TM 16 Partner Spotlight - NaviSite Highlights Navisite now offers Dedicated Server hosting, moving down stream from their traditional offerings Navisite chose to offer Parallels Plesk Leading Control Panel Provider Up-Sell potential Easy to Use Complete Profitable Customer Benefits More complete solution from Navisite Lots of choices for Parallels Plesk: Domain counts, add-ons, bundles Lower pricing on Parallels Plesk than buying direct

Parallels – Optimized Computing TM 17 New Marketing Initiatives Coming in ‘09 Parallels is building marketing collateral for Service Provider Partners… Preview planned activities: Updated Parallels Brand Guidelines PartnerNet Updates Partner Marketing Program with Mural Customizable Demos Co-Marketing Initiatives

Parallels – Optimized Computing TM 18 Bring products into the same brand family Full name Short version Parallels® Virtuozzo ContainersParallels® Containers Parallels® Plesk PanelParallels® Panel Parallels® Plesk BillingParallels® Billing Parallels® Plesk Sitebuilder Parallels® Sitebuilder Parallels® Automation Parallels® Business AutomationParallels® Automation Parallels® Operations AutomationParallels® Automation Parallels Updated Product Names

Parallels – Optimized Computing TM 19 Parallels Logos DOs Always reproduce logo in two colors on a white background if possible. Use the black version of the logo if two color production is not possible. DON’Ts Do not reproduce logo in colors other than those specified in the style guide. Do not place the two-color logo on a patterned background. NOYes Parallels® Plesk Panel Parallels® Virtuozzo Containers Parallels® Containers

Parallels – Optimized Computing TM 20 PartnerNet Changes In January, changes made to PartnerNet…there is much more planned in 2009!

Parallels – Optimized Computing TM 21 Get an advance look at collateral designs and additional details about this new Partner Marketing Program initiative. Text “PMP to right now to join an exclusive preview list. SEND SMS TO: MESSAGE: PMP Partner Marketing Program Parallels and Mural are working together to provide three tiers of turn-key targeted marketing materials, service and support – available exclusively via PartnerNet for Parallels Partners. Partners will be able to easily add their own logos, customize and launch their own targeted marketing campaigns using professionally-designed templates: Direct Response sLanding Pages Mural is a full-service digital engagement agency that specializes in technology, software and IT services marketing worldwide. Visit us in Booth 11 for more information about the Partner Marketing Program.

Parallels – Optimized Computing TM 22 + Custom Marketing Engagement Get an advance look at collateral designs and additional details about this new Partner Marketing Program initiative. Text “PMP to right now to join an exclusive preview list. SEND SMS TO: MESSAGE: PMP Partner Marketing Program Mural is a full-service digital engagement agency that specializes in technology, software and IT services marketing worldwide. Visit us in Booth 11 for more information about the Partner Marketing Program. TIER 1 TIER 3 TIER 2 TIER 1 BENEFITS Use professionally-designed persona-targeted marketing material templates free of charge TIER 2 BENEFITS Use templates free of charge Work with Mural to brand and launch template-based campaigns at preferred rates TIER 3 BENEFITS Work with Mural at preferred rates Build custom campaigns to suit your brand and marketing goals Search engine marketing, analytics and other services available

Parallels – Optimized Computing TM 23 Get an advance look at collateral designs and additional details about this new Partner Marketing Program initiative. Text “PMP to right now to join an exclusive preview list. SEND SMS TO: MESSAGE: PMP Partner Marketing Program Mural is a full-service digital engagement agency that specializes in technology, software and IT services marketing worldwide. Visit us in Booth 11 for more information about the Partner Marketing Program. Targeted to the “Practical Buyer” Persona Persona-Targeted Marketing Materials and Campaigns Mural’s rich personas are based on likes, dislikes and Web-centric user behavior preferences including… Searching online, finding references online Responding to , billing insert, or direct mail Finding ads offline Conversing with peers, friends or colleagues Reading about something in a Google Alert/RSS Feed Participating in an industry demo Signing up for a free trial or registering on-line Making a phone call to get more information Starting to use a product/service Asking for support Receiving outbound White Glove follow-up happily Seeking additional services Responding to outbound telesales or proactive or chat Chatting on-line to a peer, friend or business contact Posting a blog/write an on-line review

Parallels – Optimized Computing TM 24 Customizable Demos Parallels and DemoWolf are working together to bring customizable content to partners to use on their web sites. Program details:  For Parallels Service Provider Partners only  Available via PartnerNet for Parallels Partners  For all major Parallels product releases  Partners will go to a special site and request customized demos at discounted prices from DemoWolf  Timely manner (2-3 weeks, depending on request)  Starting in late Q1 2009

Parallels – Optimized Computing TM 25 Co-Marketing Initiatives Q408, Parallels, Intel and few select partners launched co-marketing initiative to jointly promote Intel and Parallels products Objectives: 1) Develop closer relationship with partners 2) Increase sales and adoption of joint offerings Partner benefits: 50% marketing funding to drive new business Brand affiliation with Intel and Parallels to present integrated offering for partners customers Collaborative content, branding/logos Program management support

Parallels – Optimized Computing TM 26 Co-Marketing Sample Banner Ads

Parallels – Optimized Computing TM 27 Co-Marketing Preliminary Results Despite economic climate, pilot saw overall lift in sales of both Intel and Parallels products Created long-term brand recognition for partners Increased traffic to partner web sites Increased awareness of products among partner’s sales teams Check out the case study “High Performance Hosting” at the Intel or the Parallels Partner table in the main exhibit hall to learn more…

Parallels – Optimized Computing TM 28 Involved vs. Committed Parallels is committed to your success! It is said that the difference between 'involvement' and 'commitment' is like an eggs-and-ham breakfast: the chicken was 'involved' but the pig was 'committed'

Parallels – Optimized Computing TM 29 Next Steps We can help you have complete offerings... We can help you promote your business… We can help you grow your business... Come visit us at the Parallels Partner table in the main exhibit hall

Parallels – Optimized Computing TM 30 Thank you ! Q & A