Twitter: #KunoSEO. - #KunoSEO Introduction kunocreative.com Chad H. Pollitt Director of Inbound Marketing.

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Presentation transcript:

Twitter: #KunoSEO

- #KunoSEO Introduction kunocreative.com Chad H. Pollitt Director of Inbound Marketing

- #KunoSEO kunocreative.com

- #KunoSEO Agenda The Old SEO The New SEO What are the Causes? What Does this Mean? Q&A kunocreative.com

- #KunoSEO kunocreative.com The Old SEO

- #KunoSEO The Old SEO Technical SEO –On-page Sculpting –Link Building –SEO Programming –Competitor Audits –SEO Architecture –Content for the Sake of Content kunocreative.com

- #KunoSEO kunocreative.com The Old SEO

- #KunoSEO kunocreative.com The Old SEO Pay Per Keyword Pay for Rankings Pay for Traffic

- #KunoSEO kunocreative.com The Old SEO

- #KunoSEO kunocreative.com *Data from the MarketingTechBlog.comMarketingTechBlog.com The New SEO

- #KunoSEO What Does this Mean? Where You Rank Doesn’t Matter – How Many Keywords Drive Traffic Does kunocreative.com

- #KunoSEO kunocreative.com The New SEO

- #KunoSEO kunocreative.com The New SEO

- #KunoSEO kunocreative.com The New SEO

- #KunoSEO kunocreative.com The New SEO Traditional SEOInbound Marketing

- #KunoSEO kunocreative.com The New SEO Inbound MarketingTraditional SEO

- #KunoSEO kunocreative.com The New SEO Inbound MarketingTraditional SEO

- #KunoSEO kunocreative.com The New SEO 5 posts/week Traffic from 2,480 Keyword Phrases Traffic from 13,798 Keyword Phrases = 556% Increase 10 posts/week 13 Months Posts/wk Posts/wk

kunocreative.com - #KunoSEO The New SEO

- #KunoSEO What are the Causes? kunocreative.com “...make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.” -Google’s Webmaster Guidelines

- #KunoSEO kunocreative.com What are the Causes? Google Panda Launched (Feb 2011)Feb 2011 Subsequent Panda Updates (Apr - Oct 2011)Apr - Oct 2011

- #KunoSEO kunocreative.com What are the Causes?

- #KunoSEO kunocreative.com What are the Causes?

- #KunoSEO What Does this Mean? Create Original, Problem- solving and/or Entertaining Content kunocreative.com

- #KunoSEO Google Caffeine Update "Freshness" (Nov 2011)Nov 2011 Google Caffeine Launched (Jun 2010)Jun 2010 kunocreative.com What are the Causes?

- #KunoSEO Publish Content Frequently kunocreative.com What Does this Mean?

- #KunoSEO J.C. Penney, Forbes & Overstock.com get caught doing black hat link building (Feb 2011)Feb 2011 kunocreative.com What are the Causes?

- #KunoSEO Don’t Buy Links or Use Link Building Services kunocreative.com What Does this Mean?

- #KunoSEO Google Limits Keyword Search Query Info (Oct 2011)Oct 2011 kunocreative.com What are the Causes?

- #KunoSEO kunocreative.com What Does this Mean?

- #KunoSEO kunocreative.com What Does this Mean? 33% of Total Organic Leads 22% of Total Organic Search

- #KunoSEO Search Results & Technical SEO ROI are harder to track kunocreative.com What Does this Mean?

- #KunoSEO Google +1 Launched (Mar 2011)Mar 2011 Google+ Social Media Platform Launches (Jun 2011)Jun 2011 Google+ Business Pages Launched (Nov 2011)Nov 2011 kunocreative.com What are the Causes?

- #KunoSEO Google & Bing Admit to Using Social Signals (Dec 2010)Dec 2010 Google Search, Plus Your World (Jan 2012)Jan 2012 kunocreative.com What are the Causes?

- #KunoSEO Distribute Content via Social Media – Be Social kunocreative.com What Does this Mean?

- #KunoSEO In order to maximize search engine visibility & organic leads you must... kunocreative.com What Does ALL of this Mean?

- #KunoSEO kunocreative.com

Take-a-ways 1.Where You Rank Doesn’t Matter – How Many Keywords Drive Traffic Does 2.Create LOTS of Original, Problem-solving and/or Entertaining Content 3.Publish Content Frequently 4.Don’t Buy Links or Use Link Building Services - #KunoSEO

kunocreative.com Take-a-ways 5.Search Results & Technical SEO ROI are harder to track 6.Distribute Content via Social Media Be Social 7.Inbound Marketing is the New SEO Embrace it all... - #KunoSEO

Building Links Naturally with the New SEO Facebook.com/kunocreative - #KunoSEO

kunocreative.com

- #KunoSEO Thank You for Attending! kunocreative.com Contact Kuno Creative for more information on effective SEO with Content Marketing, Social Media & Inbound Marketing. Slides are available at Questions?