ASCENTIUM th Ave NE, Ste 225 Bellevue, WA t f ascentium.com PREPARED FOR Ascentium | October 22, 2015 | Page 1/10 Washington Department of Natural Resources User-Centered Design

ascentium.com Ascentium | October 22, 2015 | Page 2/10 What is the “user experience”? Users: the people who actually use the tools & information systems we design, build, and maintain Experience: the interactions between user and the systems Interaction UserSystem Experience Mental models Labels & indicators Controls Actions & feedback Gulf of Evaluation Gulf of Execution

ascentium.com Ascentium | October 22, 2015 | Page 3/10 What is User-Centered Design?

ascentium.com Ascentium | October 22, 2015 | Page 4/10 What it’s not. System-Centered Design Angry Frustrated Trapped Oppressed Confused

ascentium.com Ascentium | October 22, 2015 | Page 5/10 What is User-Centered Design? Designing the interactions between the user and the systems to satisfy user and organizational objectives. Designing for users, for usefulness, for usability.  Users: Understand the user & and the organizational requirements  Usefulness: Structure the system to enable tasks & objectives  Usability: Test and iterate on the design to optimize the user experience Responsive Friendly Reliable Timely Accurate

ascentium.com Ascentium | October 22, 2015 | Page 6/10 How it’s done User Research  Collect input from users  Discover & document workflow & user tasks Information Architecture/Taxonomy  Analyze content & map knowledge domain to workflow & tasks  Generate navigational, search, and classification taxonomies Interaction Design  Design UI components  Optimize sequence of user actions to support goals & tasks Usability  Evaluate existing UIs with users  Test cognitive models & concepts  Validate prototypes with users

ascentium.com Ascentium | October 22, 2015 | Page 7/10 What is produced User Research  User Research reports  User personas & scenarios  Workflow diagrams IA/Taxonomy  Site maps  Navigational & search taxonomies  Thesaurus/classification systems  Controlled vocabularies  Content strategies Interaction Design  User flow diagrams  Wireframe diagrams Usability  Usability evaluation reports  Heuristic scorecards  Paper & functional prototypes

ascentium.com Ascentium | October 22, 2015 | Page 8/10 Why User-Centered Design is a Good Thing Deepen knowledge  Of the users  Of your organization Increase efficiency and effectiveness  Prioritize user and business objectives  Optimize user tasks & interactions  Support crucial work processes Increase end user satisfaction  Product is pleasant to use  Increased acceptance & use of the site  Increased support for your organization

ascentium.com Ascentium | October 22, 2015 | Page 9/10 Return On Investment of User-Centered Design Increased user productivity Decreased user errors and error recovery time Decreased training and learning costs Development savings by making design decisions early in the process Decreased user support costs Increase traffic and demand/appeal Increased sales and conversion Increased customer and user satisfaction Increase customer/user trust Increase in organization perception and brand value Decrease cost of change (processes, practices, tasks) Increase compliance (auditing, accessibility, etc.) Prioritization of tasks/features (maximize investment) Decreased growth/evolution costs

ascentium.com Ascentium | October 22, 2015 | Page 10/10 Questions & Next Steps