FOR YOUR TRADEMARKS Rocio Fernández-Bujarrabal Europe IP Counsel June 1st, 2015.

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Presentation transcript:

FOR YOUR TRADEMARKS Rocio Fernández-Bujarrabal Europe IP Counsel June 1st, 2015

TIPS FOR YOUR TRADEMARKS Know your Business & Trends Ensure your Business knows you Brand Mkt clearance Correct use of Trademarks Global Trademark Monitoring Trademark filings Docket your Information

KNOW YOUR BUSINESS & TRENDS Cost Effective Use Resources/ Time accurately Build on Brand development and growth Vs “non wanted issues”

ENSURE YOUR BUSINESS KNOWS YOU Train Ambassadors of brand Initial Brain Engamentent Storm Assist disputes/ defense Effective

BRAND MKT CLEARANCE Initial Clearance Knock out/ Full clearance? Stramline Process Max Info Client Risk Assestment Options

CORRECT USE OF TRADEMARKS Review materials Policy use/ review Use of /

GLOBAL TRADEMARK MONITORING Watch Service Sales/ Mkt Force Prioritaze oppositions Monitor, Internet, Applications, Media use Think about options Early Detection

TRADEMARK FILINGS Essential for Business Protectable Local / International

DOCKET YOUR INFORMATION Efficient Management