Business Analysis Consulting: STS Realty

About STS Realty Small realty group specialized in renting & selling properties in the Southwest Florida Region Started in 2007 as a partnership, with only 2 employees Focused only on renting and managing other people’s properties

About STS Realty(cont`d) Today, 6 employees total Increased portfolio of houses managed by its consultants Now RENTS, RESELLS and MANAGES its own properties

Value Adding Activities The company grew activities based on core competency of managing properties: Assured client’s properties were in good conditions when a new tenant entered or left.

Current System Excel Spreadsheets to create & keep files of all properties & clients Property list contains: address, proprietor name, & current status of property Client list contains: name, address, phone #, client type, credit history and check status & comment section

Issues with current system Current Microsoft Excel® system no longer efficient Previously simple categories began to overlap & became too complex Limited scaling

Managerial Input New system must account for all client types & must be much more efficient. New software must be simple & user friendly; minimal training of staff. Solution should connect & make easily accessible all required business operations data. It should fit a budget of $5000

1.Introduce a DBMS or ERP or CRM to achieve better integration of information (two iterations compared: Compiere ERP&CRM OR Oracle Database 11g Standard Edition) Our Business Analysis

2.Expand the ‘seasonal clients’ market by investing in better SEO -taking advantage of trends, i.e. Canadian Baby Boomers vacationing in Florida Our Business Analysis

3.Proposed solution should combine 1 and 2 Our Business Analysis cont`d

Proposed Solution 1: Compiere Open source ERP specialized in small and medium businesses Provides CRM, SCM, and Accounting systems Applications to manage orders, and finance among the rest

Proposed Solution 1: Compiere (cont`d) Straightforward (meets simplicity requirements) Simple implementation &Use Integration of documents is simple thanks to multiple functionality of the software

Proposed Solution 2: Oracle Database 11g $350/user (min 5 users) Ability to scale up as business grows Enterprise-class performance, security, and availability at an affordable price

Proposed Solution 2: Oracle 11g (cont`d) Needs to run on 4 socket servers Licences can have different terms and conditions No over deployment Has an ability to run on Windows, Linux, and Unix operating systems and easily manage with automated, self-managing capabilities

Collaborate with Search Engine Search Engine People SEP (Toronto- based company) to implement SEO strategy for STS. Two Proposed solutions: In-page strategy & content positioning. SEO Strategy: Combination of the two Search Engine Optimization

$475/month for: -Monitoring traffic, -Conducting a forecast of keywords, -Changing content on the web site, -Adjusting meta tags, -Linking to more reputable sources on the internet.

Conclusion Alternative 1: Make a combination of the Compiere open source try out that offers ERP and CRM combined with SEP`s SEO for 6 months (budget of $5000 not used up, only $2850). Alternative 2: Oracle Standard Database 11g and SEP`s SEO, using up the budget on hand, $4950.

We choose Alternative 1 In case of later increase in traffic and more ‘seasonal clients’ from international markets will upgrade to a standard edition at Compiere (purchase a license) or go with Oracles Standard Edition Database 11g. Conclusion

Time’s Up! About your speaker: –Name: –Company: STS Realty –Tel: Bunch of phones – Bunch of s –Social Media: Bunch of Social Media –Quick bio: Bunch of quick bios