SCHOOL OF GRADUATE STUDIES AND RESEARCH GHANA INSTITUTE OF JOURNALISM COURSE: ENTREPRENEURSHIP PRESENTATION ON AN INNOVATIVE BUSINESS IDEA Philip Atawura.

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Presentation transcript:

SCHOOL OF GRADUATE STUDIES AND RESEARCH GHANA INSTITUTE OF JOURNALISM COURSE: ENTREPRENEURSHIP PRESENTATION ON AN INNOVATIVE BUSINESS IDEA Philip Atawura MADC

PARADISE HOME SERVICES Mortuary, Cemetery and more

OUTLINE Paradise home services Background Why Paradise home services Differentiation Target market and viability Competitors

WHAT IS PARADISE HOME SERVICES? Paradise Home Services is a one-stop funeral home that is established to provide mortuary, cemetery and funeral services to Ghanaians. It is established based on the rules and regulations regarding the establishment of mortuaries and cemeteries in Ghana. It is located in Kumasi, the Asante Regional Capital

BACKGROUND In Ghana death is taken as seriously as life itself Nature of funeral determines stature of personalities involved Persistent desire of bereaved families or individuals to honour the dead Private cemeteries in Accra take between to Gh. Cedis The maximum period you can have your dead buried is twenty years Little space available in public cemeteries and morgues

WHY PARADISE HOME SERVICES? Two churches for funeral services Mowed landscape with 5000 seating capacity A crematorium 2000 underground vault tombs A capacity of 500 vault fridges 24/7 security assured No undertakers needed Competitive and affordable price

DIFFERENTIATION 10 metres underground cemetery, first of its kind Environmentally friendly serene, no visible tombs PACKAGE Alternative packagesmummification services 5000 for 2 yrs10000 for 2 yrs for 5 yrs20000 for 5 yrs for 15 yrs etc30000 for 10 yrs etc Cremation services also exists Powdering of remains into bottle after expired due date also available 10 acres of land project

TARGET MARKET AND VIABILITY

COMPETITORS