2007 Version 1 13/09/ Presentation to Alphabet Soup

MEDIA / PRINT

83% read any business / financial print. 70% access business or financial sites on the internet. 55% watch business / financial programmes on TV. 45% access / electronic newsletters for business or financial information. 37% listen to business / financial programmes on the radio. 20% access business information via their cell phones, 7% make use of financial newswire services and 6% webcasts. BUSINESS MEDIA SCENE

PENETRATION OF BUSINESS/ FINANCIAL MEDIA Total% 320,000 PRINT Business Day Financial Mail Business Day/Financial Mail FinWeek Financial Times Weekend Financial Times Sunday Times - Business Times ONLINE Businessday Financialmail Summit3 0001

PENETRATION OF BUSINESS/ FINANCIAL MEDIA TELEVISION P7DTotal% 320,000 Summit TV Total - Watched P7D CNBC Total Business News on CNN World Business Report - BBC Bloomberg Information TV BTN (Business Television Network) Euro News Sky Business Report Business Focus - SABC3 13:30-14: Business Focus - SABC3 18:30-19: Business Focus - Total

PENETRATION OF BUSINESS/ FINANCIAL MEDIA RADIO P7D Total % 320,000 Classic Business - Classic FM Market Update - SAFM Kaya Biz (Steven Bacher, Kaya FM) RSG/RSG Business Updates The Midday Report (Chris Gibbons, Talk Radio 702, 567 Cape Talk) The World at 6 (Bruce Whitfield, Talk Radio 702, 567 Cape Talk) The Power Hour (Alec Hogg, Radio 2000) Other business programmes

TOP MANAGEMENT R PERSONAL INCOME % PENETRATION OF BUSINESS/FINANCIAL TITLES

% for business / financial information Skew towards whites Skew towards blacks CHOICE OF MEDIA

% Blacks tend to use the traditional media of newspapers, TV and radio more so than a year ago Current business info Contains more info Up to date MEDIA CONSUMPTION COMPARED TO A YEAR AGO

% Mentions 3%+ only shown PREFERRED BUSINESS NEWSPAPER SECTION

% Note: Top 10 mentions only shown CHOICE OF DAILY PUBLICATION FOR BUSINESS/FINANCIAL NEWS

MORNING BUSINESS NEWS %

THE INTERNET

83% PERSONALLY USE THE INTERNET % Where Internet Used Base: Internet users INTERNET USAGE

% Internet Users Up from 19% in 2003 Up from 44% in 2003 INTERNET ACTIVITIES

Time Spent on Internet in average week On average 9 hours and 12 minutes spent on the internet per Week % Base: Internet Users ( )

Time Spent on Internet in average week – trends by management level On average 9 hours and 12 minutes spent on the internet per Week Hours Base: Internet Users 2007 ( ); Internet Users 2003 ( )

Online Titles Accessed for Business/Financial Information (Top ten mentions) % Rebased on “58% who Access News On-Line”

% DVD’s grown from 51% to 86% Laptops up from 27% to 38% DSTV dual decoder up from 10% to 23% ELECTRONIC DEVICES IN HOUSEHOLD /PERSONALLY OWNED DVD Player Digital camera Personal Computer Home Theatre Blue Tooth Internet access Memory stick Laptop M-Net Decoder DStv Single Decoder 3G DStv Dual Decoder Camcorder Total SABRE 2007Internet users Total DStv = 68% Total DStv among internet users = 70%

% DVD’s grown from 51% to 86% Laptops up from 27% to 38% DSTV dual decoder up from 10% to 23% ELECTRONIC DEVICES IN HOUSEHOLD /PERSONALLY OWNED

SABRE AMPS 2006/ % UNIVERSE COMPARISON: Electronic Devices in Home SABRE vs AMPS High Income Universe vs General Population

Banking Method - Internet %

Print Readership & Internet Access – weekly business sections %

% Print Readership & Internet Access – daily business titles and daily business sections

% Print Readership & Internet Access – business and financial magazines

2007 Version 1 13/09/2007 TECHNOLOGY

% DVD’s grown from 51% to 86% Laptops up from 27% to 38% DSTV dual decoder up from 10% to 23% ELECTRONIC DEVICES IN HOUSEHOLD /PERSONALLY OWNED

% ELECTRONIC DEVICES IN HOUSEHOLD (SABRE VS AMPS) SABRE SABRE vs AMPS High Income Universe vs General Population AMPS 2006/7

% PERSONALLY HAVE

SABRE AMPS 2006/7 % SABRE vs AMPS High Income Universe vs General Population UNIVERSE COMPARISON: Usage & Number of Cellular Phones in Household

SABRE AMPS 2006/7 % SABRE vs AMPS High Income Universe vs General Population UNIVERSE COMPARISON: Method of Payment: Contact vs Pre-Paid % Cell-phone usage SABRE 2007 = 99% AMPS 2006/7 = 56%

% NETWORK USED (Base – have a cellphone)

% BRAND OF CELL PHONE