The power of mobility How to use technology for knowledge dissemination Vinícius Villaça // Product & Content Manager

Experience More than 200,000 leaders in 10 countries have access to our solution. Mission To transform our clients’ leaderships throught cotinuous education, focused on results. International partners Institutional 2 Differential We build customized programs in partnership with our clients, offering the best content, innovative learning context and project management aligned to the needs of each organization.

Education is practice 3 MindQuest Solutions Updating and exchange of experiences Structured program of management development Career, productivity and performance Executives Target group Managers Collaborators/employees

Financial institution with about 10,000 offices in 83 countries Approximately 300,000 employees around the world HSBC Bank 4 Challenges: 25,000 employees throughout Brazil Regional and global alignment  Mexico and London Demanding market and constant changes

To align the corporate strategy to the individual competencies through learning processes To produce results through people and learning Blended learning: Face-to-face programs (professional and leadership development) Distance learning (e-learning programs, TV class, video kits etc.) The trainings are defined according to the leadership level. HSBC corporate education strategy 5

How to increase the learning offers to the leaders? Identified needs: Self-learning and access to relevant content anywhere, anytime Solution Mobile learning Partner MindQuest Permanent leadership program at HSBC 6

Target public: 526 top executives who make strategic decisions at HSBC Content Focus on reading and updating the leaders: articles, tips and steps on leadership topics Relevant content aligned to the organizational reality Mobile Learning 7

Results 8 75% leader adherence in 3 months of project Over 2,200 accesses to the content Survey carried out on smartphones  mobility, alignment with the organizational reality, and content applicability

Strengths Good quality content related to the executives' roles Information just in time Improvement opportunities Solution that combines mobile and desktop learning Mobile Learning 9

" The articles from Harvard are excellent and have contributed to my knowledge increase." " It is great to be able to access articles on my mobile device. I have been using them on a daily baisis. The last one, on how to give feedback in difficult situations, has helped me today in a real situation." "This is a great alternative to keep ourselves updated with relevant topics." Testimonials from the leaders 10

Thank you! Vinícius Villaça +55 (31) Ext Contato