The new online platform

Proposed Platform Evolution 5 year old platform New Platform for the next 5 years Focus in courses and Hot topics User Centric Smart and Dynamic Platform FutureToday New NG DTI/ NGC

New NG: User Centric Smart and Dynamic Platform User´s profile User´s device User´s activity Targeted Content for each user needs Specific formats to visualize and interact NG Learns with usage Targeted Content for each stage of purchase funnel Follow Users carreer path. Full feature CRM User CentricSmart Dynamic Smart

More than just a new look and feel

Main Functionalities: Data Gathering Step by Step Data Gathering  Gives and Gets concept: User provides information in exchange of value.  Conversation approach: Minimal mandatory data requested at registration. Gathering of data continues as a conversation with each interaction. After downloading a few documents: “Your the profile is 50% completed.. “ After a course has been completed: How difficult was this course? Do you want more content related to topics? value Profile info New NG

User Profile – Understanding User Behaviour  What she brings Company data (Industry, PC fleet, revenue, IT budget etc) What it does in that company (Area, Role, Title) Others: Country, city, languages preference etc.  What she does in the community New or old member, Usage frequency Interactions: watch videos? Takes courses? Download documents? Responds to surveys? Share with colleagues, post comments, reference site to friends? Other interactions: customer support, interactions with a consultant, contacts to provider, purchase of product  How she connects: What devices are used to connect, what are their capabilities. What´s the time pattern for each device. Interactions and Social Network will provide information that platform will use to provide a better service to the user

Main Functionalities: Data Gathering Registration through social networks Populate fields directly from social network Convenient for user Other Opportunities to Gather Data Request for profile updates every x month. Call center (i.e. event agencies) Tech Interactions (BDMx, CMM) Tech IT resellers Online campaigns. Customer support Face to face events Registration for specific activities (event, webcast, raffles etc.)

CRM Plus Important number of data fields for each user needs to be Collected and analyzed Platform ready for connectors to popular 3rd parties CRM solutions. Resellers and Partners Customer Support Site Interaction s Districts Newsletters Social Networks Campaign s Dynamic and complete DB profile

Main funcionality: Interactions User post comments on content (courses/videos etc.) User vote for content / courses User vote for other users Surveys and possibility to interact through the site

A Peek to the all new NG

Dynamic content populated according to users segmentation There will be no fixed banners (or kept to minimum) Infinnite scrolling Format will adapt to device capabilities “cards” style containers Color coded contente for easy reference

Single menu/filter No page reloading Clicking a topic will sort content “cards containers” dynamically in real time

Courses  Multiple devices  Engaging  Interactive  Connected  Multiple assessments / Quizzes  Tracking and report along the way

Multiple Devices in a Diverse Environment Module 1 and 2: At work on-line at desktop PC with full HD Monitor and broadband connected Module 3: In the commute home, smarthphone, poor or no connectivity Module 4: At home, Tablet, broadband connection, touch capability, Smaller screen Module 5: Running, listening podcast in mp4

Engaging  Interactive  Drag and drop type of Interactions.  Selection, connecting the dots.  Engaged (interaction every 3min)  Connected  Shows if there is another user logged taking same course or related course  Display status of customer service and community manager  Allows to interact with:  Other users  Customer service  Community manager  Suggest course to others (share)

Other features  Show progress in every step.  Sidebar Menu  Option to pause, review etc.  Annotations  Users Feedback: can vote and comment course content

New NG / Future coverage