Harvard Extension School EXPO E34: Business Rhetoric Section 1 (5:30PM-7:30PM) Instructor: Julie Anne McNary 1. Please check your Elluminate Audio Wizard; ***Although we have yet to do so, we will need to end 15 minutes early this evening due to my course that runs directly after this one.

Harvard University Extension School Fall Semester 2011 Expo E34: Business Rhetoric

Your Instructor: Julie Anne McNary B.A., Wellesley College, 1994 English Literature M.Ed., Harvard Graduate School of Education, 1995 Language and Literacy MA/M.F.A, University of Utah, 1998 British & American Literature and Creative Writing Cell Phone: (617) – no calls after 10PM – Voic during business hours

Class Schedule House-keeping: – –Quick tweek of our Syllabus – –The Peer Interview / Role playing assignment is now cancelled – – CEO Report – Adding a Second Draft – a definitive step in the process First Grammar Quiz – comma usage Class Discussion: Preliminary CEO findings Lecture on moving from first to second draft First grammar quiz on commas – apologies for their content! First Conferences for CEO Report paper begin next weekend

First Grammar Quiz – 15 minutes Please surf to the link below and follow the prompts. Please surf to the link below and follow the prompts. Please come back to the class ready to report, openly and honestly, your score. This is an open forum, so please don’t feel the need to fudge – we will be conducting several of these “honor system” quizzes online before I start giving “real” ones, so it will help to know where you’all stand. Please come back to the class ready to report, openly and honestly, your score. This is an open forum, so please don’t feel the need to fudge – we will be conducting several of these “honor system” quizzes online before I start giving “real” ones, so it will help to know where you’all stand. Comma Usage Quiz Link: Comma Usage Quiz Link:

Reviewing the First Draft

Introductory Thesis Paragraph After the quick – ¾ to 1 page – bio, you need to make a rather marked shift into analysis. Construct an opening sentence that introduces the shift from biography to analysis in a clear, concise manner. Example: “What I find most striking, compelling, shocking, worrisome, exciting, etc. about CEO’s leadership style is…” Isolate the three rhetorical strategies/qualities you are going to focus on… VERY IMPORTANT: Include a closing sentence in which you briefly address what is important about the combination thereof. THIS IS YOUR THESIS…

Overall Structure Brief biography – ¾ of a page, to a page long. Introductory Thesis paragraph in which you make the shift to analytical writing about your CEO. – –In this paragraph, you will isolate at least three rhetorical strategies/qualities you have noticed in your CEO’s leadership style (or lack thereof), but also include a sentence addressing what you believe is significant about the combination thereof, which is your thesis. At least three body paragraphs, ideally focused on one of each strategy/quality mentioned above. A strong conclusion that looks at the “bigger picture” implications of what you have discovered.

Body Paragraph Structure Topic Sentence that states an analytical claim about one area of focus Evidence – concrete and specific examples – content that proves that claim. This evidence should remain focused and targeted. Analysis that comments on the evidence and claim, and closes the paragraph. Stitching or transition moves that introduce the next paragraph.

Conclusion Despite what is often mistakenly thought, your conclusion is not just a rehearsal of your thesis statement. Rather, your conclusion should address the larger implications, “the bigger picture,” so to speak, of what you have discovered about your CEO.

Preliminary CEO Report Observations

Lecture Moving from your First to Second Draft

Preparation: CEO-REPORT FIRST/SECOND DRAFT - CONFERENCE I will be conducting conferences with you during the weeks of 2/13 and 2/20 on your error-free, second drafts. Please make sure you have given me at least 24 hrs to read your updated draft before conferencing. If you do not upload your draft 24 hrs prior to our conference, you will forfeit that time, and given my schedule, chances are I will not be able to meet with you before your paper is due. Please note that I run many conferences in a row, so I may be running a tad late. Please do not enter the elluminate room early. In addition, I may need you to log out and return, if I am running over time.