Other RBFF State Initiatives Stephanie Hussey November 6, 2009

What We’ll Cover TMF.org Boating/Fishing Access Project

Access is a Priority “Being proactive … is the best way to defend the future of your business, our industry and the pastime our customers love.” Liz Walz Senior Editor Boating Industry

TakeMeFishing.org Apr 1, 2008 – Aug 31, 2009

TakeMeFishing.org

Interactive Map Apr 1, 2008 – Aug 31, 2009 Unique Pageviews 1,683,722 Total Pageviews 2,862,044

Hotspot Locations by State Top States Searched CA FL TX NY MI

Map Data Current Data  400,000+ Bodies of Water  38,000+ Businesses/Facilities Fishing Locations Boating Facilities Marinas Campgrounds Outfitters Charters/Guides

Boating/Fishing Access Points Need to improve the bodies of water and facilities information. Opportunity to work with states.

Data Collection Bodies of Water Data –Fish Species –Boat Ramps –Hours of Operation –Pumpout –Public Docking –Boat Cleaning Stations –Boat Rental –Picnic Areas

DB Reconfiguration Project

Data Sharing

Benefits to Consumers Increased number of access points for boating and fishing More robust information and details available for each access point Easy-to-use Google interface Multiple search functions available

Benefits to State Partners Reach more consumers with your state’s boating and fishing access points Administrative rights provided to your state’s data in the database Benefit from future map enhancements

Map Enhancements

Timeline Implementation begins this fall & winter Communicating process in early November Integration of state data throughout winter - ongoing process

Future Map Projects Redesign of Facility Profiles –To display new data being collected Development of Map Module –To allow map and functionality to be embedded into other Web sites

Next Steps Communicating in next couple weeks Assessing interest and data availability Follow-up with data template mid-late November

Summary STATESACCESS

Questions?