“Evaluate Pros & Cons of Social Media Sites” Danny Rocks The Company Rocks.

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Presentation transcript:

“Evaluate Pros & Cons of Social Media Sites” Danny Rocks The Company Rocks

“How to Evaluate the Pros & Cons of Social Media Sites for Your Business” Danny Rocks The Company Rocks

The Three Rules Be Active on Sites Your Core Customers Use Begin by Being Interested in Your Customers! Integrate Each Social Media Site Into Your Strategy

Which Sites?

Begin by “Liking” Your Customers Before Asking Core Customers to “Like” Your Site … Comment on their activities Comment on their YouTube Videos “Retweet” their “Tweets”

Integrate Each Site Into Your Strategy Event Strategy Facebook to Announce / Invite Twitter “Live” from Event YouTube Before, During & After Facebook a Link to YouTube Video

Facebook ProCon Almost everyone is on it!Challenge to separate business & personal focus Easy to stay connected with your customers Too easy to become “addicted!” Take Advantage of Event Invitations None Take advantage of “Links” to YouTube, Articles, etc. None

YouTube ProCon World-Wide ReachRequires a plan to film and upload on a regular basis Valuable Demographic Insight (Owned by Google) None Write descriptions and add Hyperlinks Takes discipline to write descriptions & add links Take advantage of Comments to interact with viewers Takes time to develop a following

LinkedIn ProCon Business-to-Business FocusMost of your customers will not be on or active Opportunities to gather expert advice for running your business None Enhance your reputation as an “Expert” by participating in Groups You can easily gain a bad reputation as “shilling” for your business

Danny Rocks

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