Dell India Social Media Strategy

My Dell Rewards: Increasing Online Traffic  Advertising the campaigning on Facebook side bars through Facebook Ads  Creating the “My Dell Rewards “ page as the landing page of Facebook for a limited period of time  Highlighting the campaign in various e-commerce websites such as ebay, flipkart, snapdeal etc, sites and forums for gadgets, multi-media and entertainment websites  Showcasing the campaign on the Dell official website

Increasing Engagement  Customized posts on Facebook pages with customer’s profile pic on certain merchandiser such as photo frames, posters etc  Implementing loyalty model through social media and mobile marketing  Integrating the online purchase of Dell products through social media platforms  Registered users can advertise their posts to attract more likes from their friends and hence getting benefited  Real Time Customer Support  Location tracking of clients reporting issues faced on any Dell product and action taken immediately online/offline through personal customer care executive visiting the client  Timely contests to keep the fans busy and engaged  Best review on any latest Dell product  First experience of using a Dell product  Best innovative idea for a product development  Caption contest

Loyalty Campaign : “Delloyal”  Designing a loyalty program for all Dell clients giving benefits for their next purchase or if someone referred by them buys a Dell product  Special discounts on occasions  Offering a discount that expires and has a minimum purchase limit  Gift cards  Launch of the loyalty program through Facebook  Building a mobile app for all platforms, giving all updates on Dell products, offers,rewards points, customer care access, near by store locator etc

Platforms & Dell Social Media Marketing Online PRMobileApp Facebook fan building for various Dell Social Media Campaigns Monitoring customer feedback and reviews Building the mobile loyalty app called “Delloyal” for all mobile platforms Implementing Social Commerce for Dell in Facebook : Selling the lifestyle associated with every Dell Product Offer exclusive and engaging content regularly Designing relevant optimized landing pages Mobile MarketingSocial Loyalty for Dell clients Asking questions and polls Content MarketingSocial Analytics, Big Data Targeting tools to attract specific group of people – Micro targeting Search Personalization, SEO

Unleashing the Power to do More  Role of Dell Infrastructure in global freight carrier industry  Technology partner for online shopping site  Providing support for cloud computing and CRM based industry  Pivotal part of Mobile technology solutions  Targeting the above mentioned industries and segment would attract new business and increase the customer base  Dell Social media campaign designed for these industries – Advertsing Dell products/ services on the websites and pages of various companies from these diversified industries

Going the extra mile  Watsapp  Creating a new touch point with customers (E.g A fast food joint in Mumbai called Rocket Sandwiches makes use of watsapp to for placing orders, offers, sharing menu etc through an automated software)  With Facebook buyout of watsapp, the platform could be used by Dell to get in touch with its customers across the world  Gamification  Designing laptop covers  Designing tab with customized specification- leveraging on Dell’s customization forte