1 Copyright © 2010 The Nielsen Company. Confidential and proprietary. Title of Presentation Copyright © 2011 The Nielsen Company. Confidential and proprietary. Field dates: August 31 to September 16, Global Online Survey – Q Global Online Survey Trust in Advertising Europe Q3 2011

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 2 Europe (EU) Country Abbreviations AustriaAT BelgiumBE SwitzerlandCH Czech RepublicCZ GermanyDE DenmarkDK EstoniaEE SpainES FinlandFI FranceFR UKGB GreeceGR CroatiaHR HungaryHU IrelandIE IsraelIL ItalyIT LithuaniaLT LatviaLV NetherlandsNL NorwayNO PolandPL PortugalPT RomaniaRO RussiaRU SwedenSE TurkeyTR UkraineUA

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 3 To what extent do you trust the following forms of advertising - EU Base : All respondents n=14059

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 4 To what extent do you trust the following forms of advertising - AT Base : All respondents n=507

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 5 To what extent do you trust the following forms of advertising - BE Base : All respondents n=500

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 6 To what extent do you trust the following forms of advertising - CH Base : All respondents n=500

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 7 Base : All respondents n=501 To what extent do you trust the following forms of advertising - CZ

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 8 To what extent do you trust the following forms of advertising - DE Base : All respondents n=500

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 9 To what extent do you trust the following forms of advertising - DK Base : All respondents n=506

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 10 To what extent do you trust the following forms of advertising - EE Base : All respondents n=502

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 11 To what extent do you trust the following forms of advertising - ES Base : All respondents n=502

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 12 To what extent do you trust the following forms of advertising - FI Base : All respondents n=500

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 13 To what extent do you trust the following forms of advertising - FR Base : All respondents n=503

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 14 To what extent do you trust the following forms of advertising - GB Base : All respondents n=501

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 15 To what extent do you trust the following forms of advertising - GR Base : All respondents n=501

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 16 To what extent do you trust the following forms of advertising - HR Base : All respondents n=500

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 17 To what extent do you trust the following forms of advertising - HU Base : All respondents n=500

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 18 To what extent do you trust the following forms of advertising - IE Base : All respondents n=500

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 19 To what extent do you trust the following forms of advertising - IL Base : All respondents n=513

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 20 To what extent do you trust the following forms of advertising - IT Base : All respondents n=501

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 21 To what extent do you trust the following forms of advertising - LT Base : All respondents n=506

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 22 To what extent do you trust the following forms of advertising - LV Base : All respondents n=503

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 23 To what extent do you trust the following forms of advertising - NL Base : All respondents n=507

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 24 To what extent do you trust the following forms of advertising - NO Base : All respondents n=501

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 25 To what extent do you trust the following forms of advertising - PL Base : All respondents n=502

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 26 To what extent do you trust the following forms of advertising - PT Base : All respondents n=500

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 27 To what extent do you trust the following forms of advertising - RO Base : All respondents n=500

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 28 To what extent do you trust the following forms of advertising - RU Base : All respondents n=501

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 29 To what extent do you trust the following forms of advertising - SE Base : All respondents n=501

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 30 To what extent do you trust the following forms of advertising - TR Base : All respondents n=501

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 31 To what extent do you trust the following forms of advertising - UA Base : All respondents n=500

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 32 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - EU Base : All respondents n=14059

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 33 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - AT Base : All respondents n=507

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 34 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - BE Base : All respondents n=500

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 35 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - CH Base : All respondents n=500

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 36 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - CZ Base : All respondents n=501

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 37 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - DE Base : All respondents n=500

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 38 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - DK Base : All respondents n=506

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 39 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - EE Base : All respondents n=502

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 40 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - ES Base : All respondents n=502

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 41 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - FI Base : All respondents n=500

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 42 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - FR Base : All respondents n=503

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 43 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - GB Base : All respondents n=501

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 44 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - GR Base : All respondents n=501

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 45 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - HR Base : All respondents n=500

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 46 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - HU Base : All respondents n=500

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 47 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - IE Base : All respondents n=500

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 48 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - IL Base : All respondents n=513

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 49 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - IT Base : All respondents n=501

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 50 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - LT Base : All respondents n=506

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 51 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - LV Base : All respondents n=503

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 52 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - NL Base : All respondents n=507

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 53 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - NO Base : All respondents n=501

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 54 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - PL Base : All respondents n=502

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 55 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - PT Base : All respondents n=500

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 56 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - RO Base : All respondents n=500

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 57 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - RU Base : All respondents n=501

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 58 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - SE Base : All respondents n=501

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 59 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - TR Base : All respondents n=501

Global Online Survey – Q Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 60 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - UA Base : All respondents n=500

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