Business Plan 2 December 2010 IshVar Controls INC. Portable Hand Controls for Acceleration and Breaking in Automatic Transmission Vehicles Business Plan 2 December 2010 Dayo Adebayo Ali Khanzadi Alexander Thompson G10

Agenda Business Objectives Engineering & Prototype Product Description Business Model Overview Market Analysis Breakeven analysis Three-year summary

Objectives: User Paraplegic Can use Both Hands Have Full Wrist Range of Motion Licensed & Want to Drive a Car Average Paraplegic American Driver Willing to use Vehicle Hand Controls Dr. Visit Training Installation/Maintenance

Objectives: Problem Can No Longer Drive a Vehicle Normally Dependent on Relatives Paid Drivers Public Transportation Prevents Commuting to Job Other Personal/Recreational Destinations

Objectives: Solution Allow Disabled Drivers to Drive Again Relatively Affordable High Quality/Functionality Fit into Current Automatic Transmission Vehicle Fit into their Lifestyle

Prototype Attaches to steering column Push to brake Twist to apply the gas pedal Attaches to steering column Connected by a cable Attaches to the gas pedal Ali Fill in Attaches to the brake pedal

Product Description The Ishvar Controller Twist Push Mechanical Vehicle Hand Controls Push Down for Brake Twist Grip for Gas Adjustable Pedal Connections Adjustable Lever Arm No special tool needed for instalation Mounts on Steering Column Under Dash

Ergonomics Brake pedal Gas pedal Average force required on brake pedal: 40-50 lbs Average displacement of the brake pedal: 1-2 in Our model: 20-25lbs Gas pedal Average force required on gas pedal: 12 lbs Average displacement of the brake pedal:3-2 in Our model:20 lbs

Components Components: Main handle Gas handle Connects to the steering column, main support All other components connect to this part Gas handle Twist to accelerate Best control on rough roads Force conveyed by wire Ali Fill In

Components Brake rod Gas pedal mechanism Adjustable length Brake pedal is applied Hand force Brake rod Adjustable length Conveying hand force to break pedal Rigid  No lag when breaking Gas pedal mechanism Increasing the displacement

Business Model Overview The Ishvar Controller Sell to Handicapped Drivers Through Specialty Handicapped Vehicle Dealers Countrywide Locally: Mobility Works Michigan Advertise/Sell Online Outsource Machining Final Assembly Locally In-house http://www.mobilityworks.com/Detroit.php

Market Analysis Statistics According to Spinal Cord Injury Organization, it was estimated there are: 250,000 Americans live with Spinal cord injuries 11,000 new cases every year. 52% of 250,000 (130,000) are paraplegic. Which could also mean that 5720 new cases of paraplegic each year.

Market: Survey Results

Market: Survey Results by Attribute

Market: Manufacturing Costs Base Cost $199 Unit Cost/lb (USD) Total Cost (USD) Weight 3 (36) Breaking Force 5 (8) Specification of Our Product: Weight: 18lbs Breaking Force: 28.5lbs Price: 650 USD

Market: Breaking Even Year 1 2 3 Market Size 2000 2500 3500 Our customer (60%) 1203 1504 2160 Investment (USD) 600000 Revenue (USD) 782225 977781 1368893 Cost (USD) 187132 233915 327481 Overhead Cost (USD) 385100 357000 Pre-Tax Profit (USD) 209993 386866 684412 Tax (USD) 20999 38687 68441 Profit (USD) 188993 348179 615971 BREAKEVEN ANALYSIS NPV (USD) (428188) (140437) 322351

Conclusion The Ishvar Controller allows Paraplegics to drive Is Capable of Transmitting Driver Hand Forces to Pedals Business will make profit after Year 3 Projected profit after Year 3 is $320,000 with initial investment of $600,000

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