Dotcom Project Navya Ashok, Sakthi Chelliah, Thalia Cheng, Nikita Goel, Andrea Joyce

 GPS app that uses crowdsourced data to provide routing and real-time traffic updates

Apple CEO recommends Waze (and others) over iOS6 Maps App (09/28/12) Smartphone apps can help drivers navigate traffic congestion (LA Times 08/31/12) Get There Faster With These 4 Traffic Apps (Mashable 08/22/12) 12 web tools to simplify your life (USA Today 08/27/12) Start-Up Waze Gets A Boost From Apple’s Maps Fiasco (WSJ Blog 09/28/12)

Waze’s Profile

Target Market CommutersTravelers Drivers

How do they reach their Target Market?

Revenue Model  Location-based Advertising  Coupons for gas stations & food stores  Display advertising  Leverage WAZE database  Promote new products & services  License traffic data

Collaborators

Competition  WAZE Competitive Advantage  Uses real-time, crowdsourced data  It’s social!  Automatic keyboard lock when car is in motion  Gamification- WAZERs can win points & get access to more features

Can WAZE Sustain? S TRENGTHS W EAKNESSES O PPORTUNITIES T HREATS App is FREE Global footprint SOCIAL & fun app User adoption growing Business partnerships Strong VC funding Media buzz Revenues unknown Two revenue sources: TV broadcast partners and location based advertising Growth in smartphone users Growth in mobile technology Expansion into other mobile devices Expansion into other countries Establish more partnerships NEW navigation apps (potential of substitutes) Keeping up with fast changing mobile technology Many competitors in location based advertising

Questions?