Workplace Creativity What does it mean for TAFE teachers ? Dennis Macnamara Powerhouse August 2006

“70% of Australians now produce something you cannot drop on your foot” dale spender 2005

Summary Living and learning in a digital era Creative economy IP licensing and management Training materials marketplace Where to for TAFE teachers?

The $100 Million opportunity for Australian vocational education and training

“IP is the asset of any ‘new economy’ and protecting and managing your IP is often the difference between your enterprise’s success or failure.“ Introduction, IP Toolbox: using intellectual property in your business, IP Australia, 2001

Unlocking the value of IP Can you find the chairs? Can you find the people? Can you find the IP?

Operating in a digital world Info is everywhere, Blogs and Wikis IP management issues in a digital environment Digital “outing” Cut and Paste rules

IP now topical due to converging events IP iTunes explosion Free Trade Agreement A-G’s Digital Agenda Review, 2004 Google Print DRM OU books free online MITOPENCOURSEWARE courses available Creative Commons Adelphi Charter on creativity, innovation and intellectual property

Digital impacts Media One to many > many to many The audience in the driver’s seat Learning One to many > many to many The learner in the driver’s seat Adapted from Jenny Ferber ABC March 2006

James Wilson

Adelphi Charter Creativity Innovation Intellectual Property intrinsically linked

Advantages of a licensing approach Permission to copy and maybe to enhance More flexibility in how you use other people’s resources Don’t develop from scratch Save time and money Collaboration Get out to students faster Providing a diverse learning experience for your students The sector as a whole benefits through greater efficiency and better products

License to Use

Leveraging training IP Aspire to decide business plan/course program Identify required learning resources License in resources from outside Adapt for and with students Record all IP information for developed or licensed materials Share resources with others Get away from develop learning resources for current programs Deliver to students Review resources once produced Investigate who owns the IP/Copyright Work out what can be done with the materials in terms of provision to others

Why is learning IP critical Education becoming aware of Open Source Similar dynamics exist Sharing, trading, reusing and remixing add value Need a quorum of players to succeed

Final Thought IP is everyone's business, but for learning practitioners it is ‘the’ business

Questions/Comments Find out more at

Is TAFENSW truly flexible???

Do admin systems support e –learning??

What do your students need to know about IP in a creative workplace??

What models of learning will work in a digital age?

IP Policy or IP Strategic Plan?