Improving COA For Colleges/Universities (MTAC #90) Improving Change-of-Address System For Colleges/Universities

Improving COA For Colleges/Universities (MTAC #90) MTAC #90 Purpose and Goals Workgroup Purpose Study the feasibility and benefits of including college and university student change of addresses in the National Change of Address database. Workgroup Goal Improve efficiency for schools, mailers, and USPS in the handling and forwarding of UAA student mail.

Improving COA For Colleges/Universities (MTAC #90) Introduction to Workgroup #90 Feasibility Study Only  Must be beneficial to BOTH parties  Applicable to on-campus student housing facilities only  Off-campus housing is handled by local post office  May also be usable with military/govt. addresses This is NOT about forwarding of student mail

Improving COA For Colleges/Universities (MTAC #90) History Issues  Student housing mail treated as “temporary” addresses  Not included in National Change of Address database  Campus forwards student mail  Bypasses CFS  UAA/fowardable mail is perpetuated

Improving COA For Colleges/Universities (MTAC #90) Costs of “old” student mail Forwarding of Student Mail is Inefficient for the School, the USPS, AND the Mailer  Mail sorted/new address applied by school and then given to USPS for processing  “Old addressed” mail keeps on coming  Non-forwardable mail is discarded

Improving COA For Colleges/Universities (MTAC #90) Potential Benefits Including Student COA in NCOA Database can:  Save The Mailer … by providing updated student addresses prior to mailing  Save the USPS … by improved processing, decreasing the amount of forwardable mail, and collecting postage due where necessary

Improving COA For Colleges/Universities (MTAC #90) Potential Benefits Including Student COA in NCOA Database can:  Save the School … by reducing processing costs through decreased forwardable mail  Save the Student … by getting their mail to them in a more timely fashion

Improving COA For Colleges/Universities (MTAC #90) Current Efforts Work Group Status  First meeting conducted at Postal Forum (Sep 21, 2004)  Advised college and university attendees of workgroup purpose and goals  Requested collection of data

Improving COA For Colleges/Universities (MTAC #90) Current Efforts Industry Impact  NACUMS schools responded  million pieces of UAA student mail annually  10% at 37¢ saves $5.5 million annually  Investigating USPS cost savings

Improving COA For Colleges/Universities (MTAC #90) Grading College & University In-coming Mail Grades by Sector Grading Scale D C B A All Sectors Publishing Financial Industrial Technology Media Apparel Other

Improving COA For Colleges/Universities (MTAC #90) Type of School Grading Scale All Large MediumSmall D C B A Grading College & University In-coming Mail

Improving COA For Colleges/Universities (MTAC #90) Future Efforts Change of address information MUST BE a standardized, ZIP+4 codeable address  Encourages administrations to standardize their campus addresses  Improves overall quality of college & university addresses (WG #88)  Trains students to use quality addressing with ripple effects outside COA (e.g., military, govt., etc.)

Improving COA For Colleges/Universities (MTAC #90) Future Efforts Pursuing implementation of web-enabled capture of address changes by school officials  Keep costs down for both USPS and institutions  Builds mailer confidence in information submitted

Improving COA For Colleges/Universities (MTAC #90) Future Efforts Next Steps  Identify privacy issues  Evaluate impacts within schools with unique ZIP Codes  Continue survey of schools to establish issues and potential value

Improving COA For Colleges/Universities (MTAC #90) For Additional Information Thom Roylance Industry Workgroup Leader Nat’l Assn of College/University Business Offices Jim Wilson USPS Workgroup Co-leader Change-of-Address Data Services/IMAQ Frank Spencer USPS Workgroup Co-leader Marketing Specialist/Product Development