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Agenda Key Issues What is Geriatric Care Management? Mission and Vision Product Demonstration Marketing Plan and Competitor Analysis Financial Plan Benchmarks and Future Growth

Key Issues Geriatric Care Managers have many clients and a lack of assistance in handling their case load Disconnect between Personal Health Records (PHR) and Electronic Health Records (EHR) Little opportunity for family and clients to contribute to their own records Especially when family is at a distance High compartmentalization of care Wellness, healthcare, and technology viewed as separate entities

What is Geriatric Care Management? Geriatric Care Management (GCM) Specialist who helps families care for older relatives Typically someone with a clinical background Addresses all areas of wellness including: Medical, psychosocial, behavioral, and spiritual needs Goal is to increase involvement of the individual and the family caregiver in the decision-making process

Mission and Vision of PAGE Mission: The mission of Personal Assistance for Geriatric Engagement is to provide solutions for Geriatric Care Managers to incorporate information from clients and their families into a comprehensive electronic health information platform. Vision: Our vision for all Geriatric Care Managers to use PAGE to engage clients in care and provide efficient, person-centered care which promotes self-advocacy and self-determination.

Strengthens interpersonal connections between GCM and client Improves efficiency of GCM visits by allowing client/family input remotely Promotes greater interoperability of a person’s electronic health history Allows for faster more culturally competent solutions to care challenges

GCM receives incoming ‘PAGE’ from mobile device Patient information is consolidated into ‘must know’ information Information plays audibly via Bluetooth while en route to client GCM capitalizes on travel time, arriving well-prepared for visit

Marketing Plan: SWOT Analysis Strengths Low start-up costs due to ease of implementation with no capital expense Training can be done remotely via webinar Focus is on the client and their family Weaknesses New product that might take time to market/raise excitement Opportunities Partnerships with and endorsements from professional organizations Room for expansion/add-ons Potential for application to CMS for reimbursement Threats Some similar models that we surpass in features and interoperability

Competitor Analysis PAGE CareTree JewelCode GCM Doctors Families    PAGE CareTree JewelCode GCM Doctors Families Mobile Convenience Audio-Feature

Financial Feasibility for GCM Partners PAGE improves efficiency for a 20% increase in productive time PAGE pays for itself in one year even if there is only one GCM Without PAGE: Average Net Income from Client Visits ….... $38,958 With PAGE: Average Net Income from Client Visits …….. $46,750 Positive Gain in Net Income …………………….. $7,792

Forecasted Financial Drivers Market exceeds 11,000 potential GCM partners, still growing Anticipating initial 70% renewal rate up to FY3 Charge 18% of initial investment annually for maintenance Most likely scenario: 1% Market Share by end of FY3 Average breakdown of small (½), medium (⅓), and large (⅙) organizations Duplicating volume annually until FY3

Net Income Scenarios

Future Growth Short Term: Endorsements from National Association of Geriatric Care Managers and other professional organizations Mid Term: Work with Centers for Medicare and Medicaid to get reimbursement for organizations who implement Long Term: Link to government based financial assistance Suggest local support services via data mining

Questions?