Copyright Wiley 20081 Special Events Fifth Edition The Roots and Wings of Celebration Dr. Joe Goldblatt, CSEP Chapter Two.

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Copyright Wiley Special Events Fifth Edition The Roots and Wings of Celebration Dr. Joe Goldblatt, CSEP Chapter Two

Copyright Wiley Agenda Welcome and review of previous session. Mini lecture covering current chapter, case study and best practice Activity such as debate or discussion of case study and best practice Session review Questions, answers, discussion, and announcements Assignment for next session Adjournment

Copyright Wiley 20083

4 Five Phases 1.Research 2.Design 3.Planning 4.Coordination 5.Evaluation 1 Research 2 Design 3 Planning 4 Coordination 5 Evaluation

Copyright Wiley Research Phase 1. W hy 2. W ho 3. W hen 4. W here 5. W hatEventGoalsandObjectives

Copyright Wiley SWOT Analysis Strengths Weaknesses Opportunities Threats

Copyright Wiley Design Brainstorming Mind Mapping

Copyright Wiley Planning Timing Space Tempo Strategic Outcomes Gap Analysis

Copyright Wiley Coordination Contracting Monitoring

Copyright Wiley Evaluation Observation Survey Focus Panel Ethnographic (Participation and Observation)

Copyright Wiley Jean McFaddin Legendary Former Producer of Macy’s Thanksgiving Day Parade

Copyright Wiley Copyright ©2008 John Wiley & Sons, Inc.