2010 ©2013 Second City Communications Storytelling to Win Audiences: Insights for Communicating Ethics & Compliance ACE Roundtable October 24, 2013

2010 Agenda Comedy and Compliance: An Unlikely Story Corporate Communication and Building a Positive Compliance Culture –Improvisation as a Communication Skill –Creative Corporate Communications. Some Case Examples. Get in on the Act. Have Fun!

2010 An Outsiders Perspective E / C Profession: Evolving from Police Force to Partner High stakes messages = Greater need for engagement Your employees are an audience that you need to win over Culture is built through effective communication –Use informal communication channels –Vitamin vs. Inoculation Involve your audience Encourage dialogues vs. monologues. The Power of Story –Separate What you communicate from How you communicate –Communicate compliance regularly, positively and proactively

2010 RealBiz Short Video Example ©2013 Second City Communications

2010

Improvisation: An Introduction Key Tenets of Improvisation for the Compliance Professional Reserve judgment of yourselves & others Be “OTHERS” focused Active Listening Listen to Understand, don’t wait to talk Let go of your agenda, read the audience & adjust Play the scene your in, not the scene you want to be in

2010 Embed video pre, during, and post training to improve engagement In invitations, embedded within courses, and as reinforcement Informal Communications – in between training Newsletters / Policy Bulletins Blog Posts Intranet/Learning Platforms QR Codes, Break Rooms Creative Communication Examples

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Improvisation: An Introduction Key Tenets of Improvisation for the Compliance Professional Yes, And Affirmation not Agreement Build on the ideas of others – Build empathy & trust Bring a Brick, Not a Cathedral Importance of Word Choice Should / Could Awareness of Communication Style Create an environment of open, honest communication Collaboration builds trust

2010 Live Meetings, Trainings & Events Talk Shows / Road Show Commercial Breaks Creative Storytelling Mapping to Entertainment Conventions –Episodic TV Shows - Soap Operas, Documentaries, etc. –Video Games Creative Communication Examples

2010 RealBiz Short Video Example ©2013 Second City Communications

2010 Reserve Judgment of Yourselves and Others Be “Others” Focused Active Listening *Listen to understand, not wait to talk *Let go of your agenda, read audience and adjust Play the Scene You Are In, Not the Scene You Want To Be In Improvisation Some Key Takeaways Yes, And *Affirmation not Agreement *Build on the ideas of others to engender empathy, respect and trust. Bring a Brick, Not a Cathedral. Importance of Word Choice Awareness of Communication Style *Create an environment of open, honest, positive communication *Collaboration builds trust

2010 Creative Communications Key Takeaways Your employees are an audience that you need to win over High stakes messages = Greater need for engagement Culture is built through effective communication Communication should be regular, repeatable, more informal, more social as a way to break through. Involve your audience Provide stimulus to generate a response. Encourage dialogues vs. monologues. The Power of Story Separate What you communicate from How you communicate Communicate compliance positively and proactively, as an individual and throughout the org. You Can’t Bore People Into Changing Behavior

2010 Is your training social or anti-social?