P’s Sports Marketing Entertainment Marketing Core Standards Catch all

Blending product, price, promotion, and place.

What is the marketing mix?

What a company offers customers to satisfy needs.

What is the product?

Ways to encourage customers to purchase products and increase customer satisfaction.

What is promotion?

The amount the customer pays for the product.

What is price?

The creation and maintenance of satisfying exchange relationships.

What is marketing?

Using sports to market products.

What is sports marketing?

Three factors marketers consider to meet the goals of addressing customer needs while generating maximum profit

What are new opportunities, gross impression, and timing?

Income that can be freely spent after fixed costs.

What is discretionary income ?

Specific information such as age ranges of the group, martial status, gender, educational level and income.

What are demographics?

The number of times per advertisement or game that a product or service is shown with a team.

What is gross impression?

Influencing how people choose to spend their time and money on entertainment.

What is a entertainment marketing?

Whatever people are willing to spend their money and spare time viewing rather that participating in.

What is entertainment?

The number of viewers the program attracted.

What are ratings?

The first movie with sound.

What is The Jazz Singer?

The _____ continues to evolve as a medium (way) of distribution to make sports and entertainment products available to the world.

What is the Internet?

Using advertising and other forms of communication to distribute information about products, services, images, and other ideas to receive a desired outcome.

What is promotion?

Involves locations and methods used to make products available to customers.

What is distribution?

The process of establishing and communication to customers the value or cost of goods and services.

What is pricing?

Gathering and using information about customers to improve business decision making.

What is marketing\information management?

Designing, developing, maintaining, improving, and acquiring products or services to help meet customers needs and wants.

What is product/service management?

A company who supports a team financially in return for product advertisement is called a ___________.

What is a sponsor?

True or False? Television networks are satisfied with the viewership of male viewers ages

What is false?

The first movie with sound, The Jazz Singer, premiered in this year.

What is 1927?

Direct communication with customers, satisfying customer needs, and anticipating future customer needs.

What is selling?

The first theme park to bring animated characters to life.

What is Disneyland?

This type of marketing creates fierce competition among companies and creates confusion among the audience

What is ambush marketing?

Final Jeopardy The number of viewers, rounded up to the nearest million, that watched the 2014 Super Bowl.

What is 112 million?