October 17, 2012 2012 Community Conference Getting social Dan Szymczak : Engaging Networks.

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Presentation transcript:

October 17, Community Conference Getting social Dan Szymczak : Engaging Networks

Extending your reach Social Integration - why? Social Strategy Tools for extending your reach - plug-ins - a friend - facebook embed ( Timeline app ) - peer to peer

Social Integration: why You can’t escape it! Tap into a supporter’s contact base Social proof 62% of adults worldwide now use social media The average Twitter users tweets a link at 9am, achieves a 1.17% click through rate (1.4 followers click the link) Pinterest is now the third most popular social network, behind Twitter and Facebook (in the US)

Social Strategy: Demographics and conversations Facebook - analytics Twitter - hootsuite Conversation or bulletin board?

Social Integration: how Add to * thank you page or a friend * thank you * broadcast Facebook & GooglePlus Twitter and #campaign_tag Timeline app Remember to use tracking links! I just gave my voice petition on #Radiotherapy. To help save lives you should too.

Into the account:

Further Ideas: Peer to peer campaigns Campaigns that require social engagement - competitions - vote on ideas or journey Community

QUESTIONS