© 2002 IBM Corporation 1 315CSC323 BIT Final Year Project Business Model

timetabling expertise with managed implementation training and consultancy © 2004 eventMAP Limited 2 Lecture Plan  Announcements  Business Model

timetabling expertise with managed implementation training and consultancy © 2004 eventMAP Limited Interim Report Thursday 4pm, 18th December 2008  Business Plan pages, 30 percent Route Map, Work Completed Ideas  Outside Speakers 4-6 pages, 30 percent Details and Relevance  Individuals' Contribution to teamwork 6-8 pages, 40 percent Role Adopted, Contribution, Gantt Chart Importance of Role 3 case studies 3

timetabling expertise with managed implementation training and consultancy © 2004 eventMAP Limited 4 Business Model  is the mechanism by which a business intends to generate revenue and profits.business revenueprofits  It is a summary of how a company plans to serve its customers. customers  It involves both strategy and implementation e.g. growth

timetabling expertise with managed implementation training and consultancy © 2004 eventMAP Limited 5 Business Model  It is the totality of: How it will select its customers How it defines and differentiates its product offeringsdifferentiates How it creates service for its customers How it acquires and keeps customers How it goes to the market (promotion strategy and distribution strategy)promotion distribution How it defines the tasks to be performed How it configures its resources How it captures profit

timetabling expertise with managed implementation training and consultancy © 2004 eventMAP Limited 6 Business Model  Generally, the business models of service firms are more complex than those of manufacturers and resellersservicemanufacturersresellers  Shop Keeper Model  Bait and Hook Model cell phones (bait) and air time (hook); computer printers (bait) and ink cartridge refills (hook);

timetabling expertise with managed implementation training and consultancy © 2004 eventMAP Limited 7 Business Model  Various Aspects - Marketing Model - Financial Model - Technology Model - Sales Model - Implementation Model - Management Model

timetabling expertise with managed implementation training and consultancy © 2004 eventMAP Limited 8 Business Model  Marketing Model - Preliminary to develop idea - Get target Market’s attention - Marketing mix Web page, publication, direct,  Financial Model - All aspects of your business represented financially  Technology Model - Technology background - Development methodology

timetabling expertise with managed implementation training and consultancy © 2004 eventMAP Limited 9 Business Model  Sales Model Sales Life Cycle Who is involved  After Sales Model - What can the customer expect Software releases, Feedback Review process

timetabling expertise with managed implementation training and consultancy © 2004 eventMAP Limited 10 Business Model  Implementation Model - Involvement with Client - What can they expect when?  Company Management Model - Internal workings - Responsibly matrix

timetabling expertise with managed implementation training and consultancy © 2004 eventMAP Limited 11 Company Growth  Needs to be Projected  What is the Methodology to Achieve this  Early proof of concept, Partnering, channels, franchising, sell out?  What is the exit strategy and when?  What is realistic and how often is this reviewed?

© 2002 IBM Corporation 12