科技創新價值 發現與定位 國立台北科技大學資訊與財金管理系 王貞淑

Outline - Business Model - Revenue Model - Value proposition - Conclusion

Building blocks of business model

What’s business model

The business model canvas

Revenue models Subscription Fees your services for a period of time or series of uses. Transaction Fees Charge a fee for referring, enabling, or executing a transaction between parties. Professional Fees Provide professional services on a time-and- materials contract. License Fees Sell the right to use intellectual property. Unit Sales Sell a product or service to customers. Advertising Fees Sell opportunities to distribute messages. Franchise Fees Sell and support a replicable business for others to invest in, grow, and mange locally. Utility Fees Sell goods and services on a per-use or as- consumed basis.

Think about Revenue Model For what value are customer segments willing to pay? What do they currently pay? How do they pay? What and how would they like to pay? What types of revenue streams does you business have? Transactional: one time fee for product or service Recurring: ongoing payments Possible types of revenue streams Sell physical product Usage fees Subscription Lend/Rent/Lease License Advertising

Value proposition model

Customer Gains Describe the benefits your customer expects, desires, or would be surprised by. Customer Pains Describe the negative emotions undesired costs and situations, risks your customer experience before during, and after getting the job done. Customer Job(s) What are the customers you are targeting trying to get done? Tasks they are trying to perform and complete? Problems they are trying to solve? Needs they are trying to satisfy?

Gain Creators How does your product or service create the benefits your customer expects, desires, or would be surprised by. Rank by relevance-significant or not? How often? Pain Relievers How does your product or service eliminate the negative emotions undesired costs and situations, risk your customer experience before during, and after getting the job done. Rank each pain relieved according to their intensity for your customer? Intense? Light? Often? Products & Services Witch ones help your customer get a functional, social, or emotional job done, or help him/her satisfy basic needs Rank them according to the importance to your customer? Are they crucial or trivial?

Value proposition

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