Direct Response. DIRECT-RESPONSE MARKETING COMMUNICATION Key Players The DMC Process.

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Presentation transcript:

Direct Response

DIRECT-RESPONSE MARKETING COMMUNICATION Key Players The DMC Process

The Key Players

Marketers

Agencies & Media Companies

Customers & Prospects

The DMC Process

THE PRIMARY MEDIA OF DMC Direct Mail Catalogs Telemarketing Direct-Response Advertising The Internet and Others

Direct Mail

Catalogs

Telemarketing

Direct-Response Advertising

The Internet & New Forms of Direct Response

DATABASES: THE FOUNDATION OF DMC

Databases Create a Circular Process Figure 16.3

Lists

DMC TRENDS & CHALLENGES Integrated Direct Marketing Global Considerations in DMC Advantages & Limitations of DMC

Integrated Direct Marketing

Global Considerations in DMC

Advantages & Limitations of DMC

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