Advertising Marketing Mix – Promotion Increasing and reinforcing mental availability Consistent and utilizing distinctive assets Tap in to existing memories.

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Presentation transcript:

Advertising Marketing Mix – Promotion Increasing and reinforcing mental availability Consistent and utilizing distinctive assets Tap in to existing memories

Print Advertising Advantages High market segmentation Targeted audience interested by magazine Direct-response techniques (e.g. Web addresses) High colour quality Long life Read during leisure time (longer attention to ad)

N.B. Dion this slide to have a black background

Advertisement Elements Slogan Attention Positioning Visual Capture Clarifying Emphasising Enhancing Body Copy Signature Desire Details Action Individuality Recognition

Pretest n=11

Pretest Results 82% related with relaxation 100% comprehension 100% appeal

Review Responsive Target Audience Branding Physical & Mental Availability Promotion

The Sanctuary......Your Sanctuary N.B. Leave this slides fonts as is... To match the advert