Ethnography 667 mn $ “Registered” Annual turnover of businesses 1 mn People living in 2 square kilometers 90% Of the construction is illegal Ethnography of Dharavi – A whole new world! SEC – C, D 80%-90% of the population 1,00,000 Number of people employed (SME’s, MNC’s or Self) 60,000 The number of families that live in Dharavi Young thriving Population Large immigrant population with people from across the country Major Religion : Hindu and Muslim

Problem Definition Current Scenario in Different Sectors Problem Definition Interaction with Dwellers Working and Living Conditions Different Professions Income Generation Activities KEY PROBLEMS UNORGANIZED SECTOR - LACK OF SUSTAINABLE LIVELIHOOD FREELANCERS HAVING NO CONTINUOUS SOURCE OF INCOME LACK OF FORMAL TRAINING OVER A PARTICULAR SKILL 1.Lack of formal education in working men and women 2.Presence of schools – Children (Boys and girls upto 12 th Std) 3.Many of present youngsters working in MNCs EDUCATION 1.Absence of safety in working conditions 2.Subjected to Health hazards through toxic waste in Recycling 3.Presence of Clinics and Hospitals HEALTH 1.Dominated by Leather industry - 40,000 employees 2.Recycling waste coming from US and China 3.Pottery, Pappadam, Soap making, Bakery among others small scale industries SME 1.Very strong inter-connectedness within the community 2.Cordial Relation among different religions 3.Amalgamation of people from different cultures and regions COMMUNITY Primary Research

Explaining Stakeholder - Slum Dwellers EMPLOYED Monthly Basis – fixed source of income Free Lancers – NO fixed source of income UNEMPLOYED Males Females Electricians Plumbers Beauticians VOCATIONAL TRAINING! Carpenters Gardeners Drivers on Demand Target! Tailors Business Model Household Help

Disha Marketplace Model - Mockup Employers can create an account with the Disha Portal Registration and viewing job profiles is free of cost Fast delivery of service is emphasised upon Data upload/update regarding the availability of resources is continuously done by the team Business Model

Promotional Plan Residents of Mumbai – Families and Singles Target Audience Reliable, Available and Convenient Message Delivered “Guaranteed service within 12 hours” Value Proposition Families – Pamphlets, Posters in Public transport Singles – Social Media, T-shirt Campaigns Communication Channel Dwellers of Slum Target Audience Better and increased job opportunities Message Delivered Safer options while learning new skills Value Proposition Radio spots with focus on developments Word of mouth in community Communication Channel DISHA – Leading the change Disha Partnership DISH A