Assessing the Value and the Impact of the Performing Arts in the U.S.A Presenting and Performing Organizations

1. What do Americans think about attending live performance?

Do the performing arts improve the quality of life in your community?

Do the performing arts contribute to the development and education of children?

Two Groups of Focus: 1. Not for profit presenting organizations

Non-Profit Organizations All money earned goes directly back into the organization All money earned goes directly back into the organization

For-Profit Organizations All money earned is distributed amongst the investors All money earned is distributed amongst the investors

Category 2 Non for profit producing groups Non for profit producing groups

Four Categories of Presenting Organizations 1. University Presenters 2. Large and Medium- sized Performing Arts Centers 3. Small arts organizations presenting primarily new works 4. Culturally specific organizations

University Performing Arts Centers Main funding comes from two areas: 1. The University 2. Ticket Sales

Ticket Sales

Performing Arts Centers Private Foundations Private Foundations Ticket Sales 30 – 50% Ticket Sales 30 – 50% Government Grants (NEA) Government Grants (NEA)

Small Arts Organizations Foundations Foundations Individuals Individuals City and State Organizations City and State Organizations Ticket Sales (14%) Ticket Sales (14%)

Culturally Specific Organizations Small budgets Small budgets Volunteer Based Volunteer Based

Figures between

Not for Profit Producing Groups

Symphonies Total number of concerts performed in the last decade rose 30% Total number of concerts performed in the last decade rose 30% Between orchestras performed more than 36,000 concerts Between orchestras performed more than 36,000 concerts 17,000 were educational 17,000 were educational Generated $1.7 billion in revenue Generated $1.7 billion in revenue

Average Orchestra Ticket Prices

Increase in Revenue

Income Percentages Increased Concerts Concerts Endowments Endowments Private Contributions Private Contributions Other earned income Other earned incomeDecreased Income from government grants Income from government grants

Revenue

Expenses

Classical Music Over half of the audience at traditional concerts is over the age of 55 Over half of the audience at traditional concerts is over the age of 55 12% attended a classical performance in % attended a classical performance in % listened to one on the radio 25% listened to one on the radio year olds are most likely to attend performances year olds are most likely to attend performances

Theatre 61% of the 1,447 theatres looked at have budgets of $250,000 or less 61% of the 1,447 theatres looked at have budgets of $250,000 or less Non-profit theatres contributed over $1.6 billion to the U.S. economy Non-profit theatres contributed over $1.6 billion to the U.S. economy

Theatre’s Economic Impact

Non-profit vs. Commercial

Facts on Theater Theatres profiled in 2004 filled an average of 71% of their seats with paying customers Theatres profiled in 2004 filled an average of 71% of their seats with paying customers Subscription prices have risen 21% Subscription prices have risen 21% While ticket prices have risen 24% While ticket prices have risen 24% Foundation money declined each year Foundation money declined each year

Where the money is spent?

Dance Northeast and West regions of the U.S. have the largest concentration of dance companies Northeast and West regions of the U.S. have the largest concentration of dance companies

Tax Exempt Dance Companies

Income Grants Grants Auctions Auctions Contributions Contributions Ticket Sales Ticket Sales

Ticket Sales vs. Contributions

Average Government Grants Awarded

Opera Only 10% of patrons would not be interested in trying a new opera Only 10% of patrons would not be interested in trying a new opera 40% of these were in their 40s 40% of these were in their 40s 25% were eager to attend new and rare performances 25% were eager to attend new and rare performances 80% of opera goers will see the same opera twice 80% of opera goers will see the same opera twice

Subscriptions Support and sustain the arts Support and sustain the arts Preferred seating Preferred seating Advanced Planning Advanced Planning

Overview of All Performing Arts

Factors Contributing to Rise Increasing quality of electronically reproduced substitutes for live performances Increasing quality of electronically reproduced substitutes for live performances Rising costs of attending a live performance Rising costs of attending a live performance Preference for home-based leisure activities Preference for home-based leisure activities Flexibility in schedules Flexibility in schedules

What type of performance where they attending?

What type of music are these patrons listening to?

Mid-sized Organizations Strong, on-going programming Strong, on-going programming Reduction of wage growth Reduction of wage growth Avoidance of new works to avoid royalty payments Avoidance of new works to avoid royalty payments Choosing productions that require fewer artists and/or scene changes Choosing productions that require fewer artists and/or scene changes Cutting rehearsal times Cutting rehearsal times Targeting niche audiences with a predictable, loyal audiences Targeting niche audiences with a predictable, loyal audiences

Education Live arts in the schools have not been a priority in many states Live arts in the schools have not been a priority in many states Exposure to the arts at a young age coupled with a sound general education will result in increased arts attendance Exposure to the arts at a young age coupled with a sound general education will result in increased arts attendance

Finance Larger organizations are more likely to sustain themselves Larger organizations are more likely to sustain themselves Smaller organizations experienced decreased audiences and fewer donations after 9/11 Smaller organizations experienced decreased audiences and fewer donations after 9/11

Political State The current government's push for homeland security has made people fearful The current government's push for homeland security has made people fearful

The Future A recognition and respect for global interdependence A recognition and respect for global interdependence

Spasibo Thank You