MEMBER VALUE MARY ANN JEFFERS, CRS,GRI,PMN,E-PRO 2009 Region 9 Vice President 2008 State President

We are a network of successful REALTORS ®

empowering women to exercise their potential as entrepreneurs and industry leaders

Today’s Goals Learn how to: Communicate ValueCommunicate Value Bring in membersBring in members Plan an OrientationPlan an Orientation Retain membersRetain members Then Everyone Wins!Then Everyone Wins!

How to articulate the Value of Women’s Council of REALTORS

Pick scribe from your tablePick scribe from your table Describe Women’s Council of REALTORS ® by writing down 6 words on large paper in center of table– 2 minutesDescribe Women’s Council of REALTORS ® by writing down 6 words on large paper in center of table– 2 minutes Select spokesperson from your table to share one statement with the groupSelect spokesperson from your table to share one statement with the group Sample: “Professionals empowering each other through sharing” Group Exercise

Why Recruit New members bring skills and & years of experience that they can use to benefit the CouncilNew members bring skills and & years of experience that they can use to benefit the Council More members creates a larger sense of CommunityMore members creates a larger sense of Community More members help to build a bigger, better, stronger Council for youMore members help to build a bigger, better, stronger Council for you

Recruitment Stories Mother told you to goMother told you to go Just happened by the meetingJust happened by the meeting Searched the webSearched the web Board of REALTORS newsletterBoard of REALTORS newsletter Broker or manager requestedBroker or manager requested Affiliate invited youAffiliate invited you REALTOR invited youREALTOR invited you Friend invited youFriend invited you

Who Do You Recruit?? Successful professionals with whom you cooperate Successful professionals with whom you cooperate Professionals in the business over 3 years Professionals in the business over 3 years Brokers/Owners/Managers Brokers/Owners/Managers The Faces of Women’s Council The Faces of Women’s Council

Tools to Recruit Check out these turnkey tools for chapter leaders to assist with your recruiting and retention efforts, including Check out these turnkey tools for chapter leaders to assist with your recruiting and retention efforts, including: 2010 Contest Brochure (PDF)2010 Contest Brochure (PDF)2010 Contest Brochure2010 Contest Brochure Brand Document (PDF)Brand Document (PDF)Brand DocumentBrand Document Calling Script (Word document)Calling Script (Word document)Calling ScriptCalling Script WCR Fact Sheet (Word document)WCR Fact Sheet (Word document)WCR Fact SheetWCR Fact Sheet Member Application (PDF)Member Application (PDF)Member ApplicationMember Application Membership Application (Word document)Membership Application (Word document)Membership ApplicationMembership Application Testimonial Flyer (Word document)Testimonial Flyer (Word document)Testimonial FlyerTestimonial Flyer

2010 Contest Brochure

Recruitment Guidelines & Tips

Recruitment Calling Scripts

Membership Applications

Key is You are NOT Alone! National Women’s Council toolsNational Women’s Council tools Vice Chair of MembershipVice Chair of Membership Membership CommitteeMembership Committee All Chapter MembersAll Chapter Members

Develop a Plan Target ProspectsTarget Prospects –Who’s most likely to join Set Recruitment GoalsSet Recruitment Goals –Yearly Goal –Chapter Level Goals –Recruitment Contests Goals

Recruitment -- Numbers WHO are our members?  15% are 65+ years old  43% are years old  9% are men WANTED

Recruitment - Numbers WHY? Less time in real estate Less likely to renew membership Out of members dropped by March 31 st this year 40% in business less than 3 years As of July 10th – 2,500 new members 50% of these members are not likely to renew next year WE NEED: Mid-career professionals who are established and looking to take it to next level.

Sample Chapter Board of REALTORS® - membership 1000Board of REALTORS® - membership WCR National Members50 WCR National Members 45% over the age of 5545% over the age of 55 Chapter celebrating 15 th yearChapter celebrating 15 th year Membership Goal = 60 TotalMembership Goal = 60 Total Need to achieve Gold Level Status on Annual ReportNeed to achieve Gold Level Status on Annual Report

Chapter of 50 60% Renewal Retain 30 members Loss of 20 members Membership Goal = + 20% 60 total members Recruit 30 new members Retain 90% = 45 Recruit 15

Annual Annual Report

MEMBER EVOLUTION Prospect New Active Renewing MemberValue Member Value

New Member Orientation Share Ideas

New Member Orientation New Member Orientation Outline in LPPM Planning a New Member Orientation Articulate the Value Articulate the Value Member Preference Questionnaire from “Task is to Ask Member Preference Questionnaire from “Task is to Ask”

New Member Orientation WelcomeWelcome TestimonialTestimonial Introduce PMNIntroduce PMN Introduce Governing BoardIntroduce Governing Board Q & AQ & A Fill out “Task is to Ask”Fill out “Task is to Ask” Upcoming EventsUpcoming Events AdjournAdjourn

Annual Report Annual Report Chapter Profile Chapter Profile National Website tools National Website tools Target market to successful REALTORS ® Target market to successful REALTORS ® How Recruitment and Retention Affects Membership Goals

Annual Report Annual Report Leadership Policy & Procedure Manual (LPPM) Leadership Policy & Procedure Manual (LPPM) Recruitment & Retention Contests Recruitment & Retention Contests Membership involved in the process Membership involved in the process 2010MembershipCampaign 2010 Membership Campaign

Today’s Goals What we learned, how to: Communicate ValueCommunicate Value Bring in membersBring in members Plan an OrientationPlan an Orientation Retain membersRetain members Then Everyone Wins!Then Everyone Wins!

Where can you find all the answers for the Council?

ARE YOU READY…