Buyer’s Guide 2004 Presented by: Amanda Cosson Amanda Crager

General Information Definition Uses and Content Types Rating Scale Analysis Summary

Definition and Overview The ultimate consumer guide providing complete product information and the best product recommendations based on your specific needs and uses; recommendations are ranked from the best to worst fit, with detailed comparisons between them.

How to Use an Internet based Buyer’s Guide There are many ways you can search for items. These are a few of the most popular. 1. Choose a price range. Prices are listed by the Average Street Price (ASP). 2. Choose a brand. 3. Decide intended use of product.

Content of a Printed Buyer’s Guide A popular printed buyer’s guide is produced by Consumer Reports magazine. The magazine is divided into numerous categories such as automobiles, household appliances, exercise equipment, etc. The Consumer Reports Best Buy is denoted under each category and is based on overall performance and price.

Types of Buyer’s Guides Business 1. Electronic Buyer’s Guide 2. Automobile Buyer’s Guide 3. Home Buyer’s Guide Leisure 1. Firework Buyer’s Guide 2. Sailboat Buyer’s Guide 3. Camera Buyer’s Guide

Business Buyer’s Guides Electronic: contains products such as computers, CD players, DVD players, MP3 Players, and various types of televisions. Automobile: contains rating, reviews, and pricing for new and used cars, trucks, SUV’s, and vans Home: contains homes for sale by owner and real estate agents, and helpful hints on mortgages

Leisure Buyer’s Guides Firework: contains a list of brands, a general description of different types of fireworks, and the equipment needed for the proper use Sailboat: offers assistance in charting the seas, vessel management, tidal predictions and marine weather Camera: ranks cameras based on image size, total pixels, size in megapixels, and zoom capabilities

Rating Scales Each buyer’s guide has a unique rating scale. Some common rating scales are: 1. BDTI Benchmarks 2. Numeric System 3. Star System ex. 5-star 4. Efficiency v. Effectiveness

Summary and Final Analysis There are numerous types of buyer’s guides for any product that you are looking for. They are helpful in determining the best product in competing industries based on personal desires. A buyer’s guide analysis each product in detail high lightening strengths and weaknesses in critical areas.

Question and Answer What are other types of buyer’s guides?  There are buyer’s guides on anything you could possibly want to search for. Where can you get a buyer’s guide?  They can be found on the internet or at any location that sells books and magazines. How often are the buyer’s guides updated?  Most are updated annually, but some are updated monthly.