GOALS Make the election about OUR issues Help women understand what’s at stake for them at the ballot box Increase women’s influence in Congress Increase our organization’s influence in Congress

Priorities VOTER TURNOUT ELECTION ENGAGEMENT SOCIAL MEDIA and PUBLIC RELATIONS

WHERE National Campaign with 15 Target States California Massachusetts Mississippi Missouri Montana Nebraska Nevada Illinois North Dakota Pennsylvania Virginia West Virginia Wisconsin Florida Michigan

TIMELINE Voter Registration DrivesNow-Deadline Social Media Campaign LaunchNow-Election Voter Guide & Voter Record DistributionAugust-Election Face-to-Face & Phone CanvassingAugust-Election GOTV AdvertisingAugust-Election ELECTION DAY 2012November 6

Who are Millennial Women? Confident, self-expressive, liberal, upbeat, and open to change ACCESS TO BIRTH CONTROL; FAIR PAY More ethnically and racially diverse than older adults Less religious Less likely to have served in the military

On track to become the most educated generation in American history. COLLEGE AFFORDABILITY Their experience entering the workforce is shaped by the Great Recession. UNEMPLOYMENT (JOBS) Adept with social media. Who are Millennial Women?

Practical Ways to Find Potential Voters TARGETING:

The Targeting Shortlist OR: Who are we looking for? Millennial women who… have voted, but not recently (drop-off voters) are newly registered voters you registered to vote (on YOUR list) moved recently (and need to re-register) are eligible to vote via absentee ballot

Finding Targets & Building Relationships SEEK THEM OUT campus outreach ∙ young professional groups ∙ the Internet ∙ and community events AND/OR BRING THEM TO YOU cocktails & convos ∙ the Internet ∙ other networking events

AAUW vs. AAUW Action Fund (or, “Staying out of Trouble”) technically… (c)(4) Voter Guides Congressional Voting Record (c)(3) EVERYTHING ELSE

AAUW vs. AAUW Action Fund (or, “Staying out of Trouble”) for simplicity…

Building Coalitions Effective Cooperation Means: Respect “do unto thy allies…” Staying in touch “talk early, talk often” Sharing “don’t reinvent the town hall meeting”

Resources Social Media: Use the Woman to Woman manuals Watch our webinars: coming soon!