Made to Stick Jason A. Levy & Filip Pongratz Temple University THE low cost airline… Where’s the beef? E053 code…

What sticks?  Stories that we remember – the devil is in the details… Urban legends.  Idea Clinics  The velcro theory  THE low cost airline  Where’s the beef?

 Simple = Core + Compact  Burying the lead  Palm Pilot – feature creep  High concept pitch  The power of simplicity Chapter 1 Simple

 Flight Attendant info.  The surprise brow  Hension, bardle, phraug & taybl  Nordies  Filling in the gaps Chapter 2 Unexpected

 Idiopathic cardiomyopathy – ER, Scrubs, MASH – law shows…  Abstract to concrete – teaching, training, and learning  Brown eyes, blue eyes  The Ferrari’s visit Disney Chapter 3 Concrete

 Ulcers in the outback…  Using details to create a picture  Edible fabrics – making the impossible possible – and real  Clinic – Intuition Chapter 4 Credible

 If I look at one…  How to make people care about the message?  Mail order messages as marketing rules  Don’t mess with Texas  Duo pianos Chapter 5 Emotional

 Stories that we remember – the devil is in the details… Urban legends.  THE low cost airline  E053 – shop talk  Problem students clinic  Velcro theory (redux) Chapter 6 Stories

 The chapter headings illustrate the conversation…  Simple  Unexpected  Concrete  Credible  Emotional  Stories Conclusions

 The more memorable you can make your ideas, the more “sticky” they become.  Using the ideas and tools from the book can help your Union, programs, or training become more memorable.   making presentations that stick  made to stick model  learning from urban legends  making “you” stick  teaching that sticks Tools & Info.