SEV-SEVE EXPORT SUMMIT 4th May 2012 Thessaloniki Gian Carlo BERTONI – ASSOCORCE – SIMEST –

EXPORT STRATEGY GREEK MARKET PRODUCT / MARKET MATRIX INTERNATIONAL MARKET MARKETING CHANNELS HUMAN RESURCES FINANCIAL SUPPORT PRODUCTS PRESENT DAY Marketing improvement TOMORROW new processes / technologies new products COMPANIES skills, management, organizations, etc. (MIX) Ready to be exported To be developed Exiting Perspective Available Training

OPERATIVE STRUCTURE UNIVERSITY ** (Training innovation) PUBLIC / PRIVATE COMPANY (EX/IN-TROVERSION) BANKS * (Association) CHAMBERS OF COMMERCE * PUBLIC AUTHORITIES * (Ministry Foreign Affairs, Finance, Development) ENTREPRENEURIAL ASSOCIATION * Shareholders ** Agreement

OPERATIVE FLOWS PUBLIC / PRIVATE COMPANY ETREPREURIAL ASSOCIATION CHAMBERS OF COMMERCE MINISTRY FOREIGN AFFAIRS EMBASSIES ACTIVITIES: STRATEGIC PLAN (goals) KNOWLEDGE INFORMATION FINANCE CONSULTING-MARKETING (business angels) STRATEGIC IMPORT (C / T)

OPERATIVE TOOLS MARKETING COUNTRY PRESENTATION COMMERCIAL MISSION (OUT / IN) TOURISM  HOTELS, CRUISERS (products promotion) FAIRS MEDIA EXPORT CONSORTIA FINANCE SOFT LOANS (by public / private company) for:  FAIRS PARTICIPATIONS  COMMERCIAL MISSIONS COSTS  STABLE COMMERCIAL STRUCTURE (show room etc)  FOCUSED TRAINING  MARKETING OPERATIONS (i.e. packaging, labeling, branding etc.) EQUITY SUPPORT (for PMI) COUNTER GUARANTEE (to lending banks on agreed projects) FINANCIAL GRANTS for new technologies / products

COMMUNICATION FROM THE E.U. COMMITION: “Business, Big World – a new partership to help SMEs seize global opportinities” ( ) “This communication proposes to review the existing support structures available to SMEs, identifies the main problem areas, proposes a set of measures where european-level action can add most value, and sets out guiding principles for the most coherent and efficient use of scarse financial resources in priority markets such as China, Brazil, India, Russia, the US or Japan”