-By Priyanka Kale Neha Dhawane. All activities of designing and producing the container for a product.

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Presentation transcript:

-By Priyanka Kale Neha Dhawane

All activities of designing and producing the container for a product.

  Promoting and Selling the Product  Defining Product Identity  Providing Information  Protecting the Product

 To keep the product safe.  To minimize the possibilities of adulteration.  To facilities storages.  To help in advertising & sales promotion.  To increase the demand  To increase the profit

 Minimum possibility of adulteration.  Helpful in providing necessary information about product.  Information about the producer.  Instruction for the use of product.  Easy in handling.

LABELING

  The label is the part of the product which carries verbal information about the product or the seller.  A label may be part of the package or it may be a tag attached directly to the product.

1. Brand Label – gives brand name and trademark or logo 2. Descriptive Label – give information about product use, construction, care, performance, and other features 3. Grade Label – states the quality of a product

Thank u…..