v v IBM System i™ © 2007 IBM Corporation STG VIP for System i Marketing Deliverables Sales Capsules i want to lead in select markets. i want control. i want an i. VIP Target Micro-Industry: Austria Automotive

i want an i. © 2007 IBM Corporation STG VIP – Table of content, There are three sections VIP Top Sheet Influencer Company Snapshot Influencer’s VIP Top Sheet

i want an i. © 2007 IBM Corporation Austria Cosmetic

i want an i. © 2007 IBM Corporation STG Vertical Industry Program (VIP) Expanding through – Austrian Cosmetic Industry IBM and are teaming to: IBM inserts 1 Sentence Tag Line IV. Creating the VIP Consortium V. Global Deployment III. Supporting Market IntelligenceII. Value PropI. Opportunity Updated 2006 figures for Beiersdorf GmbH and Schwarzkopf, Wella AG & Henkel GmbH in the chart above Natural Cosmetics: 4%  IBM to insert IBM and ISV value proposition System i Partitioni ng I5/OS Virtualiz ation Integrati on Platform Austria Targeted Cosmetic Industry Market SAP Customised solutions for the cosmetic industry: Ex: BESS (Beiersdorf European SAP system) Microsoft Software relating to; Customer Sales and Service Performance Product Lifecycle Management etc. Cosmetic Companies Turnover in Millions of Euros Beiersdorf5,120 (2006) Coty3,000 (2006) L’Oreal14,533 (2005) Unilver Austria39,672 (2005) Schwarzkopf & Henkel12,740 (2006) Cosmetic Companies Turnover in Millions of Euros Wella Austria1,598 (2006) Reckitt Benckiser3,497 (2006) Johnson & Johnson38 (2006) Update We supply solutions, technologies : update.sale s update.mar keting update.serv ice Easy Document Management Software for all standard operating systems, workstation environments and file formats

i want an i. © 2007 IBM Corporation System i Partitioning I5/OS Virtualization Integration Platform Hyperion Integrated enterprise solution across Hyperion Essbase and SAP® BW using Hyperion Analyzer Hyperion® Financial Management™, Hyperion Essbase® and Hyperion Analyzer IV. Creating the VIP Consortium Ctd.

i want an i. © 2007 IBM Corporation STG Vertical Industry Program (VIP) Growing SAP, Microsoft, Update, Easy Software and Hyperion Business with VIP in Austria Cosmetic Industry Focus Industries The good performance of skin care which was boosted by new added-value products and the booming men's grooming products sector drove the market to achieve healthy value growth of 4% in 2005 In 2005 men’s grooming products saw a high value growth rate of 11%. This was particularly due to the plethora of new products launched especially for this large consumer group STG VIPsDeployment Opportunity System i Partitioning I5/OS Virtualization Integration Platform Russia Austria Update With our experience of many years, we support the rapid and flexible optimization of sales, marketing, and service processes SAP SAP is the recognized leader in providing collaborative business solutions for all types of industries and for every major market Microsoft Microsoft is committed to its customers and partners and has a passion for technology. Easy Constantly developing its products, the company has consolidated its standing, and will continue to improve it STG VIPs ctd. Hyperion Hyperion delivers the visibility into your business that you need to answer these questions—and helps you do what has to be done to improve performance and successfully reach your goals System i Partitioning I5/OS Virtualization Integration Platform Vienna Salzburg Linz Hellein

i want an i. © 2007 IBM Corporation SNAPSHOT  Key Partners: IBM, AMD, Bull, Citrix, Dell, EMC, Egenera, Fujitsu, Fujitsu Siemens, Hewlett-Packard, Intel, Lexmark, Microsoft, MySQL etc.  Customers: Beiersdorf  Target PowerNet Industry: Home & Personal Care GLOBAL SCALE  Location: Linz, Austria  Employees: 39,300 (in 50 countries)  Countries: 50 countries in America, Asia, Africa / Middle-east, Europe  Key Industries: Financials and Public Sector, Manufacturing, Service SAP Austria ( ) Austrian Cosmetic Industryhttp:// Founded in 1972 as Systems Applications and Products in Data Processing, SAP is the recognized leader in providing collaborative business solutions for all types of industries and for every major market ISV Solution or BP Name Business Processes for the Home and Personal Care Industry New product development and introduction Demand and supply planning Manufacturing planning and execution Trade promotion management Category management Customized solutions – BESS (Beiersdorf European SAP system): Integrate the European-based SAP solutions, to create a robust, central platform for harmonized international business processes KEY CUSTOMER BENEFITS: Visibility to pinpoint inefficiencies and the capabilities to transform them into competitive advantage. Foresight to identify new opportunities -- and the agility to respond. Functionality to optimize operations -- and resources to extend best practices to the entire value chain

i want an i. © 2007 IBM Corporation SNAPSHOT  Key Partners: JOSEF PIRCHER BETRIEBS, SoftSys Informations- Systeme, chiliGREEN Computer, MEHR-DATASYSTEMS, Semizen EDV  Customers: Beiersdorf  Target PowerNet Industry: Business Solutions GLOBAL SCALE  Location: Vienna, Austria  Employees: 71,000 (Worldwide)  Countries: (Regions) North / South America, Asia Pacific, Africa, Australia, Europe  Key Industries: Solutions for home and business, Computing Industry, Software / IT Industry Microsoft AG ( ) Austrian Cosmetic Industryhttp:// Microsoft Corporation develops, manufactures, licenses and supports a range of software products for computing devices. ISV Solution or BP Name Types of software sold Customer Sales and Service Performance Product Lifecycle Management Operational Performance Supply Chain Performance BizTalk BizTalk is a business process management (BPM) server that enables companies to automate and optimize business processes. This includes powerful, familiar tools to design, develop, deploy, and manage those processes. KEY CUSTOMER BENEFITS: Built-in reporting, analysis, and data mining present the information in easy-to-read dashboards and key performance indicators (KPIs), which provide historical and real-time data Create competitive, differentiated, high-value products by managing the innovation process. Collaborate globally to engineer, find resources for, and manufacture new products. Help reduce new-product development cycles and reduce product costs

i want an i. © 2007 IBM Corporation SNAPSHOT  Key Partners: Hewlett Packard, IMS, Steria Mummert Consulting, Cognos Austria GmbH, eMarketing Systems  Customers: Glaxo SmithKline, La Prairie Group, Switzerland, Mäurer + Wirtz GmbH & Co. KG  Target PowerNet Industry: Consumer Goods GLOBAL SCALE  Location: Vienna, Austria  Employees: 160  Countries: Czech Republic, France, Netherlands, Poland, Germany  Key Industries: Capital Goods, Construction, Consumer Goods, Engineering, Financial Services, Healthcare, High-Tech, Manufacturing, Media, Trade, Others Update Software AG ( ) Austrian Cosmetic Industryhttp:// Update supplies solutions, technologies and services which can rapidly be adapted to your own, specific needs ISV Solution or BP Name update.sales: Contact management, opportunity management including a visual representation of the sales funnel. update.marketing: Event planning and execution, fast and target-oriented mailings, automatic customer surveys, and effective and flexible campaign management update.service: Service-supporting processes for support tasks, deployment and resource planning, ticketing, service accounts management, calendars and call center applications KEY CUSTOMER BENEFITS: Deal quickly and efficiently with an increasing number and complexity of customer contacts opportunities comprehensive management transparency Functional elements and pre-defined business processes

i want an i. © 2007 IBM Corporation SNAPSHOT  Key Partners: Data Systems Austria, Net Data, Gemdat OÖ Gemeinde- Datenservice, S4 Informationssysteme, KufGem EDV  Customers: Reckitt Benckiser, Unilever Ghana  Target PowerNet Industry: Consumer Goods GLOBAL SCALE  Location: Salzburg, Austria  Employees: 115 (HQ)  Countries: Germany (HQ), Austria, USA, UK  Key Industries: Public Sector, Automotive, Media, Chemicals and Pharmaceuticals, Consumer Goods Easy Solutions Austria ( ) Austrian Cosmetic Industryhttp:// Based on state-of-the-art technologies, EASY SOFTWARE provides document management solutions for all standard operating systems, workstation environments and file formats. ISV Solution or BP Name EASY ENTERPRISE.+ incorporates integrated, seamless archiving and solutions in the native application environment for standard software such as mySAP, Notes or Navision. This segment also includes EASY xBASE (a server-based archive solution for Microsoft Exchange) as well as the Web-based, platform-independent enterprise portal EASY LOGISTICS CENTER including the EASY DOCUMENTS DMS/Workflow solution. KEY CUSTOMER BENEFITS: As the name suggests, our easy-to-maintain archiving and document management solutions are easy-to-use and intuitive. They are reliable and fit in with any existing IT environment, and can be customized to individual user requirements. EASY ENTERPRISE is based on the latest database and Web technology, and is scalable for any business size and any data volume

i want an i. © 2007 IBM Corporation SNAPSHOT  Key Partners: VDEL, Accenture, BearingPoint, CSC Consulting, Ernst & Young, IBM, KPMG, Lawson Software, SPSS, Hewlett-Packard, Intel, Sun Microsystems, Teradata,  Customers: Beiersdorf, Coty  Target PowerNet Industry: Consumer Packaged Goods GLOBAL SCALE  Location: Vienna, Austria  Employees: N/A  Countries: USA (HQ), Europe, Canada, Asia, South America  Key Industries: Banking, Consumer Packaged Goods, Energy, Federal Government, Healthcare, Higher Education, Insurance, Manufacturing, Mid-Enterprise, Pharmaceutical, Retail, Telecommunications Hyperion Software ( ) Austrian Cosmetic Industryhttp:// Hyperion Solutions Corporation is the global leader in Business Performance Management software. ISV Solution or BP Name Consumer Packaged Goods Solutions; Integrated enterprise solution across Hyperion Essbase and SAP® BW using Hyperion Analyzer Hyperion® Financial Management™, Hyperion Essbase® and Hyperion Analyzer KEY CUSTOMER BENEFITS: Improve efficiency with a consistent, accessible financial and operational view across the organization. Maximize overall profitability. Control costs by dissecting information to identify redundancies, analyze profitable growth opportunities, and rank initiatives. Improve forecasting and decision-making with dynamic modeling and testing of business and product scenarios.

i want an i. © 2007 IBM Corporation Other Non-Austrian ISVs Austrian Cosmetic Industry The following ISVs are based in other countries and do not have branches in Austria. These ISVs are included as their products are used by some of the companies in the Austrian Cosmetic Industry Tridion, Netherlands PK Solutions, USA Aus Comp, Australia Backsoft, USA Pilot Software, USA Felten, Germany