GREEN HILLS PLANTATION Pte. Ltd. Faculty of Forestry, Universiti Putra Malaysia, Serdang, Selangor Darul Ehsan. Contact No.: /

Background Established on February Managed rubber tree plantation for timber as main product and latex as side product. Produced certified rubber timber and latex with the high quality to achieve the vision and mission. Gives opportunity to the local people to generate income from the company’s marketing strategies which is seen to be a good way to improve their economy.

Vision To be a company that is well-known and respected in the plantation and rubber wood industry with the high quality products.

Mission To provide an alternative source of timber in the means of reducing the dependency on natural forest resources.

Objectives Developing and helping the economy of local community. Reducing the use of natural forest resources. Maximizing the profit and minimizing the loss.

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Motto “Built The Future“ To build the better future by conserve more nature area by decreasing the uses of nature wood resources by providing the high quality of rubber wood. Generate economy for the local community and increasing income for country by becoming the main rubber wood and rubber supplier for the world.

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DuPont system 2013 Net profit margin 36.44% Total asset turnover ratio 0.6 times Return on assets 21.9% 1 – Debt ratio 0.74 Return on equity 29.6% 2012 Net profit margin 19.22% Total asset turnover ratio 0.52 times Return on assets 10% 1 – Debt ratio 0.7 Return on equity 14.3%